Welcome back to another weekly round-up where you can catch up on what’s going on in the digital space! This week we’re sharing what our world of social media could look like going forward, featuring Instagram, LinkedIn and Pinterest.
Instagram’s new ‘Montage’ feature
It’s no secret that TikTok is killing it in the social space at the moment, taking the top place for most downloaded app for over a year now. According to Instagram, due to their reels continuing to grow in popularity, they are now keen to keep up momentum with users using reels to compete with TikTok, while also aligning with rising usage trends.
Their latest development comes in the form of a ‘Montage’ option which is currently being tested internally. This feature allows users to convert Instagram Stories frames into short Reels video clips which will all be automatically generated by the app. This will then be followed with the option to add suggested music, similar to TikTok.
Although there is no date for if and when this will be rolled out, this tool seems straightforward and a logical next step for Instagram to promote video content on their app, which currently generates the most engagement.
LinkedIn has hopped on board
Joining all of the other major social media platforms on the market right now, LinkedIn has finally launched ‘Dark Mode’ which allows users to choose from an alternate display option on both desktop and mobile.
Originally dark mode tools were released to limit exposure to blue light and to be easier on the eye for users when using devices in low light. Research has shown that “blue light can cause your brain to stop producing melatonin, which can then lead to disrupted sleep cycles, making it harder to fall asleep”.
As well as this LinkedIn hopes in ‘Dark Mode’ will allow it’s platform to become more inclusive and accessible to its users, helping reduce eye strain and keeping in mind light sensitivities.
Pinterest introduce ‘Watch Mode
Another platform following in the footsteps of TikTok is Pinterest. They are the newest app looking to release ‘Watch’ mode, which is a scrolling, vertical feed of content currently being tested for pin discovery.
Although this feature has not yet launched (currently there is no information on how many users can access this test), it seems you will be able to switch from ‘Browse’ mode which is what you currently know as the traditional Pinterest search field, to ‘Watch’ mode. Unlike TikTok, it seems you will be able to flick through both video and still image pins.
After releasing ‘Story Pins’ in September of last year, this next step of launching ‘Watch’ mode fits in well with the app’s progressive approach to development and we’re excited to see if this takes off in the near future!
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