In Other News: LinkedIn makes feeds more engaging, YouTube introduces ‘popular parts’ feature & VidMob releases a three-part study to help ad creatives.

LinkedIn steps up their game to keep your feed as relevant to you as possible

We know LinkedIn as the platform for all things professional, whether you’re sharing achievements, challenges, insights or job opportunities. With this in mind, there can be a very varied stream of content reaching your feed. To combat this, LinkedIn has added some new features to help you tailor your content and get the best reading experience. 

So, what are they actually doing to roll this out? 

  • If you see a post on your feed that you aren’t interested in, you can click “I don’t want to see this”. This way you can streamline your feed to only show content you want to engage with! 
  • If you don’t fancy seeing political content on your feed, you will be able to select a control “I don’t want to see political content” to reduce this 
  • With many LinkedIn users keen to hear from leaders and individuals they don’t necessarily follow, LinkedIn is set to create more ways for said users to easily follow the creators that matter to them, straight from their feed
  • With polls becoming more and more frequent on the feed, LinkedIn is looking to reduce the number of ‘irrelevant’ polls to ensure users are only shown those that are helpful to them 

The word on the street is that LinkedIn is hoping to roll out a number of updates over time based on research analysis and trends. We look forward to seeing them come to fruition! 


Youtube introduces a new ‘popular parts’ feature to their app 

After carrying out a trial run with their premium subscribers, YouTube has decided to go ahead with the launch of a new feature that gives users an insight into where the most replayed parts of a video are. 

In most previous cases, video creators would break down the different parts of their video using timestamps, but this new feature should mean they won’t have to. 

Whilst you’re probably wondering why this feature is remotely helpful, I guess it could be good for locating specific parts of a video to avoid watching the whole thing – especially if it’s a long one! You might be looking for the part that’s gone viral online or a specific step in a recipe, for example. 


VidMob reveals the creative best practices for advertising on Snapchat 

The team at VidMob have recently released a three-part study, breaking down the key tips for creating successful ads on Snapchat. Check out a run down of the top points below: 

  • Make sure your message is punchy, clear and get it across early in the video 
  • Use high amounts of contrast between background and foreground to capture attention and make your message stand out 
  • Don’t wait until the end of the asset to display your CTA – users don’t tend to wait around! 
  • Keep text to a minimum 
  • Use influencer endorsement where you can, it tends to have a better swipe rate

If you have time, I’d definitely recommend reading the study in greater detail, even if you aren’t creating an ad specifically for Snapchat. There are some great insights and tips for all ad creators. 



Make sure to follow @pfm_agency to stay up to date with all things social!

In Other News: YouTube Introduces Live-Stream Shopping, Snapchat announces new deal with Sony Music, and Linkedin shares insights into Gen Zers

Another weekly digital round-up is here with the latest social media news! This week we’re diving into Youtube shopping live streams, Snapchat and Sony Music’s new deal and LinkedIn’s insights into Gen Zers!


Youtube Introduces Live-Stream Shopping

With Live Stream shopping becoming a key focus for social apps, it’s no surprise that YouTube is getting involved with shopping live streams before the holiday season. After all, Instagram, Facebook and Pinterest have already been running these live streams with high profile creators. 

These streams will allow viewers to interact live with influencers/celebrities and then purchase products in the app. Think TV shopping channels but the viewers are tuned in because they are interested in the influencer/celebrity. It’ll be very interesting to see how successful these are and what effect it’ll have on the industry moving forward. Is Twitch next?


Snapchat Announces New Deal with Sony Music to Expand Sound Options

Snapchat is continuing to expand its audio options with this new deal with Sony Music. This agreement will allow users to incorporate more songs into their snapchats. 

As time goes on and TikTok has more influence over the world of music, it’s no surprise other apps will look to compete in this highly lucrative space. TikTok changed how we all consume music and how artists think about releasing singles. This proved that social media is more powerful than ever when it comes to influencing the music industry. 

Will the ability to use certain songs attract more users to Snapchat? Only time will tell.


LinkedIn Shares New Insights into key Trends and Traits Among Gen Zers

For those who don’t know, Gen Zer is the term for those born between 1997 and 2012. They’ll soon be the largest consumer group, accounting for over $140billion* in direct spending in the US alone. Unsurprising really when you consider that Gen Z is the first generation to be digitally intertwined since birth. As LinkedIn notes: “That helps explain their affinity for social media, including LinkedIn. Gen Z members are joining LinkedIn right after graduating high school, and today more than 78 million global Gen Z professionals are LinkedIn members. Most (71%) of Gen Zers spend more than an hour on social media every day; 63% visit LinkedIn more than once a week.”

Key points to take from the insights and traits are:

  • Forbes research shows that by 2025, Gen Z workers will make up 27% of the workforce and will soon be the pivotal generation to the future of B2B;
  • Approximately 78 million Gen Zers are on LinkedIn;
  • Most Gen Z members join LinkedIn after leaving high school;
  • Almost 20% of Gen Z members in North America study in a business-related field;
  • Gen Z is leading the ‘Great Reshuffle’ with 54% of Gen Z workers considering quitting their jobs and 41% of the global workforce considering resignation;
  • Gen Z has a +80% year-on-year increase in job transition on LinkedIn;
  • Only 23% of Millenials think they were similar to Gen Zers at the same age.

The above are some key insights from LinkedIn that apply specifically to their platform but they can also be applied to how we all think about marketing to Gen Zers going forward. 


For more information on capitalise on these LinkedIn insights, pop us an email at [email protected]!