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In Other News: How Snapchat, LinkedIn and TikTok Are Changing

Get the latest news from the world of social, featuring LinkedIn, TikTok and Snapchat, in our social media round-up. 

 

Welcome to In Other News: the best place to find out about the latest social media news, written weekly by a member of the Pilot Fish Media team. This is where we’ll be sharing our insights about the latest trends and changes across social – we’ll keep you posted!

 

Say hello to Snapchat Trends

 

In August, Snapchat launched Snapchat Trends: a platform which helps marketers and content creators explore what’s hot and what’s not on Snapchat.

 

This new feature helps users see the most popular keywords people are chatting about and allows them to explore topics of their choice in a searchable database.

 

This information could prove invaluable to businesses wanting to reach a younger audience, with 75% of Snapchat’s users being millennials and Gen Z. Markets can discover what trends and products people are talking about, the type of people interested in their brand or business, and even what language they’re using to speak about it.

LinkedIn Stories end this September 

 

LinkedIn Stories, which were initially introduced in September 2020, will be removed by the end of September.

 

The move comes after feedback from users, which will be used to recreate how video can be used on LinkedIn. Users stated they want longer-lasting video content that can live on their profile and also said they wanted a feature with more creativity to help them produce more engaging content.

 

What’s next for LinkedIn? According to Senior Director of Product Liz Li, the Stories feature will evolve into a video format that’s “even richer and more conversational”, combining mixed media and creative tools. Get ready to brush up your professional profile!

 

TikTok takes on TV in latest ad

 

TikTok has set its sight on taking on TV, as shown by its recent ad with Ant and Dec.

 

The ad, which whizzes through the history of entertainment in a minute-long series of sketches, finishes with And and Dec, along with a range of creators, making content for TikTok.

 

James Rothwell, Head of Marketing, EMEA at TikTok said that the campaign was a “testament to the growth of our brand, and our disruption in the entertainment space.” 

 

With the platform having recently overtaken YouTube for average watch time in the US and the UK, it seems that TikTok’s ambition is unstoppable. Although Youtube currently takes the lead for overall time spent, thanks to its wider audience, TikTok could be seeking to change that as it places itself at the heart of mainstream entertainment.

 

Already thinking about how you can upgrade your social game? Get in touch at freya@pilotfishmedia.com to talk all things social, from copywriting to digital content strategy.

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