We’re Hiring a Paid Ads Executive!

Come join our awesome, award-winning, digital agency based in the heart of Edinburgh (although, as Covid has shown us, remote working is becoming the “norm” so we’re happy to accept applications if you feel you tick all the boxes- you have to be UK based though and willing to travel to Edinburgh at least twice a month once travel restrictions allow)! We are looking for a Paid Ads Executive to join our vibrant team, with particular expertise in Facebook Ads & Google Ads (Search, Shopping, Display) Campaigns.


About Us

We are a social media and digital marketing agency with a varied client portfolio of quirky and elegant brands, from long-standing family businesses and startups to global companies. 

We’re entering the teenage years of Pilot Fish; saying hello to new clients and colleagues more than we ever have before. We’re a small but mighty team, and it’s an exciting time to join the agency as our Paid Ads team grows.


In Brief

We’re looking for a passionate Paid Ads Executive (FB and Google Ads, mainly) to join us full-time, to help us plan, execute and optimise our clients’ paid campaigns. Work at Pilot Fish Media is, like most agencies, fast-paced and exciting, and no two weeks will look the same; we work closely together as a team, to come up with exciting, creative and innovative new ways of doing digital for our clients; and you’ll be a key player in that.


What would you be doing?

  •         Planning, execution and day-to-day management of Paid Advertising campaigns
  •         Ensuring campaigns are meeting (and exceeding) the client’s goals and are aligned with their objectives
  •         Frequently test audiences, creative assets, ad formats and copy across platforms to optimise campaigns
  •         Working closely with the Paid Advertising Director to create bespoke digital strategies
  •         Analyse performance of campaigns, assist with monthly reporting and recommended next steps
  •         Stay up to date with the latest best practices across platforms 


What the right candidate will have:

    • Curious and innovative – you are passionate about seeing what work’s, what doesn’t and always coming up with a next step
    • Performance-driven – you’re not satisfied with mediocre and are motivated by driving the best results for your clients
    • Initiative – you take full ownership of your clients, working autonomously as well as collaborating with the wider team to drive outcomes.
    • Excellent written and verbal communication skills
    • A sound understanding of the digital marketing ecosystem and digital strategy more broadly
    • 1+ years of experience in Paid Advertising in a similar, fast-paced role. Ideally, you’re quite familiar with the tools, but we’re willing to train and develop the right person!
  • Candidates with agency experience and generated proven results across both Lead Generation and eCommerce brands will be favourably considered.


What we can offer you

  •   A competitive salary based on your experience.
  •   Central Edinburgh office.
  •   A fantastic team to work with. We work hard but a fun, positive atmosphere is very important to us as well.
  •   The opportunity to work on big global brands as well as smaller local companies and start-ups.
  •   Training, development and mentoring and the opportunity to develop your career and move up the ranks as we continue to grow and expand.
  •   Regular team lunches/get togethers (on zoom right now, of course!).



We’re a creative digital agency – so we’re not old school. Be as creative as you want with your application – just make sure you include an overview of your experience somehow, and tell us what excites you about Paid Advertising. Applications will be open till the 5th of March 2021.

Please send your application to our Head of Agency – [email protected].


Influential Titles

The Names That Are Most Likely To Be Social Media Influencers!

In 2019 it was reported that 1 in 5 UK children want to be an influencer when they grow up, but could their name make them more likely to make it as a social media star?

By analysing over 1200 of the world’s biggest influencers across Instagram, YouTube and TikTok, in a variety of sectors, from gaming to beauty, we have been able to reveal the most common names amongst the most successful social media stars.

Social media influencers will often sign sponsorship deals with big name brands to help their accounts get a boost in engagement, but also the deals can be incredibly lucrative. If you want your child to make it big in the world of socials, perhaps naming them one of the below could give them an industry advantage.


The Female Baby Names Set For Social Media Stardom

Looking at female influencers, our list comprised 799 social media influencers from the worlds of beauty, fitness, gaming, travel, food and fashion, merging all versions of the names to give us our totals. For example, in counting influential Jessica’s, we also included the names Jesi, Jessamyn and Jessie.

Some of the most loved stars hold the most popular names, such as Lauren Curtis, a beauty influencer who covers all things beauty on her YouTube channel, Hannah Eden, a fitness professional with her own app, podcast, ebooks and apparel line and ex Love Island contestant Alexandra Cane who has transformed her life through fitness.


The Male Baby Names Set For Social Media Stardom

When we looked at male influencers, we compiled a list of 469 social media stars from the worlds of gaming, beauty, fitness, travel, food and fashion. As with the female list, we then merged derivatives and iterations of those names to give a total number.

The top names are held by some of the largest English and Irish online gamers, such as the hot-tempered Irishman David Nagle, who goes by Daithi De Nogla online, and fitness influencers on YouTube, such as Bradley Martyn and the former English rugby union player James Haskell.



We used various lists of influencers, including those from Hopper, Hubspot and Cosmopolitan, broken down into specific genres of influencers from the gaming, beauty, fitness, travel, food and fashion industries. All together 1268 influencers were analysed from all over the world and compiled together, then separated into male and female gender groups. Those influencers that publicly identify as non-binary were excluded from the data set due to the lack of substantial data for this group.

The totals of each name were counted before merging derivatives and iterations of the same name. This meant that we counted names such as Jesi, Jessamyn and Jessie under the umbrella of the name Jessica.