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In Other News: Twitter and Pinterest introduce new features, and LinkedIn streamlines its business tools

Another weekly round-up has landed! Here you can catch up on what’s going on in the digital space. This week, we’re sharing the latest goings on with Twitter, Pinterest and LinkedIn. 

 

Twitter introduces the ‘Communities’ feature

 

First appearing on iOS and the Web, Twitter has introduced Communities, a user-maintained spaces for discussion, sharing and connecting with other users who share a similar interest.

“Some conversations aren’t for everyone, just the people who want to talk about the thing you want to talk about. When you join a Community, you can Tweet directly to that group instead of to all your followers. Only members in the same Community are able to reply and join the conversation so it stays intimate and relevant.” (from Twitter)

 

Tweets shared with a community are public, but only users within the community can like, respond, retweet… Communities are moderated by users within that community, who can invite users and manage memberships.

 

Pinterest introduces Idea Pin resharing

 

Pinterest’s story-like feature “Idea Pins” has received a new quality-of-life improvement, allowing Pinterest users to reshare their idea pins to Facebook and Instagram stories. Idea Pins differ slightly from stories on other platforms, allowing for rudimentary animation, voice over, and stock music that plays across stories natively. This requested feature could prove vital to eCommerce brands wanting to leverage greater followings on Facebook and Instagram, as well as using those platforms’ native shopping tools.

 

LinkedIn launches new business features

 

Launching on 4 October 2021, LinkedIn has announced three new features to help businesses on their platform engage with their followers and other LinkedIn users. The three new features being introduced are as follows:

 

Articles For Pages

Pages can now publish long-form “blog-like” content natively, a feature previously reserved only for users. This also includes a variety of audience insight tools applied to those reading the content.

 

Live Events

Combining their native LinkedIn Live and Scheduled LinkedIn Events tools, the new platform allows pages to promote streams, users to pre-register their attendance, notifications to registered attendees/page followers, and event replay. In addition, a page/user now only needs >150 followers to schedule a live stream.

 

Measure and Optimise Brand Awareness

This feature includes “Brand Lift Testing” – a baseline of brand-awareness is taken, allowing pages to measure change in brand awareness vs. these established metrics.

“Reach Optimisation” – Maximising the number of unique users seeing ads, improving exposure to relevant audiences

and “Reach/Frequency Forecasting and Reporting” – pages can now view a campaign’s predicted reach (the number of accounts having seen a post from their page) and frequency with their forecasting tool. It then measures these results in the campaign manager.

Need some help optimising your LinkedIn presence or leveraging your brand’s Idea Pins across platforms? To get a free audit of your current social strategy, get in touch at gra@pilotfishmedia.com.

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