Welcome back to our last In Other News of 2021, the series where we do the research so you don’t have to! This week we share with you the latest digital marketing news and our insights to keep you up to date with what’s been going on in the social media world.
Meta is voted worst company in the US
In a survey run by Yahoo! Finance in early December, Meta was voted worst company in the US. Out of the 1,541 individuals surveyed, 8% of open-ended answers named Meta as the lowest of the low. That’s 50% more votes than the second runner up!
The top grievances against Meta are as follows:
- Whistleblower allegations of Meta choosing profit over user safety
- Antitrust concerns
- Censorship of conservative individuals
- Misinformation spread
- Mental health impact of Instagram targeting teenagers
Next on the list of worst companies are Alibaba, AT&T and Tesla.
Instagram unveils two new features
Instagram is finishing off the year by improving the way its content is viewed and experienced off platform. Why? To help Instagram content creators get discovered and grow their following outside of Instagram… but also to keep them coming back on the platform.
Instagram update 1: previews on Twitter
From now on, as long as your Instagram account is set to public, Instagram content will appear on Twitter as a ‘Twitter Card’ with a thumbnail in the Tweet. When sharing content to Twitter directly from Instagram, the caption will also appear. This feature makes for a much smoother and visually-appealing viewing of Instagram content on Twitter, which will push Instagram content creators to share their content on Twitter.
Instagram update 2: embedding content (US only)
Creators can also now embed their Instagram profile directly on a website. This will help with cross-platform promotion while making sure that all roads lead to Instagram. This feature is currently only available in the US but there are plans to expand it to more countries in the new year.
TikTok joins the restaurant bandwagon
This past Friday 17 December 2021, TikTok announced their new project: TikTok Kitchens. TikTok Kitchens will be a collaboration between TikTok and Virtual Dining Concepts to offer delivery meals in the US as of March 2022. At present more 300 restaurants are set to open in March with more than 1,000 by the end of 2022. The TikTok Kitchen menu will be based on the most searched dishes of 2021 (including feta-baked pasta) and will change every 3 months.