In Other News: LinkedIn makes feeds more engaging, YouTube introduces ‘popular parts’ feature & VidMob releases a three-part study to help ad creatives.

LinkedIn steps up their game to keep your feed as relevant to you as possible

We know LinkedIn as the platform for all things professional, whether you’re sharing achievements, challenges, insights or job opportunities. With this in mind, there can be a very varied stream of content reaching your feed. To combat this, LinkedIn has added some new features to help you tailor your content and get the best reading experience. 

So, what are they actually doing to roll this out? 

  • If you see a post on your feed that you aren’t interested in, you can click “I don’t want to see this”. This way you can streamline your feed to only show content you want to engage with! 
  • If you don’t fancy seeing political content on your feed, you will be able to select a control “I don’t want to see political content” to reduce this 
  • With many LinkedIn users keen to hear from leaders and individuals they don’t necessarily follow, LinkedIn is set to create more ways for said users to easily follow the creators that matter to them, straight from their feed
  • With polls becoming more and more frequent on the feed, LinkedIn is looking to reduce the number of ‘irrelevant’ polls to ensure users are only shown those that are helpful to them 

The word on the street is that LinkedIn is hoping to roll out a number of updates over time based on research analysis and trends. We look forward to seeing them come to fruition! 


Youtube introduces a new ‘popular parts’ feature to their app 

After carrying out a trial run with their premium subscribers, YouTube has decided to go ahead with the launch of a new feature that gives users an insight into where the most replayed parts of a video are. 

In most previous cases, video creators would break down the different parts of their video using timestamps, but this new feature should mean they won’t have to. 

Whilst you’re probably wondering why this feature is remotely helpful, I guess it could be good for locating specific parts of a video to avoid watching the whole thing – especially if it’s a long one! You might be looking for the part that’s gone viral online or a specific step in a recipe, for example. 


VidMob reveals the creative best practices for advertising on Snapchat 

The team at VidMob have recently released a three-part study, breaking down the key tips for creating successful ads on Snapchat. Check out a run down of the top points below: 

  • Make sure your message is punchy, clear and get it across early in the video 
  • Use high amounts of contrast between background and foreground to capture attention and make your message stand out 
  • Don’t wait until the end of the asset to display your CTA – users don’t tend to wait around! 
  • Keep text to a minimum 
  • Use influencer endorsement where you can, it tends to have a better swipe rate

If you have time, I’d definitely recommend reading the study in greater detail, even if you aren’t creating an ad specifically for Snapchat. There are some great insights and tips for all ad creators. 



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How To Find And Target Your Social Media Audience

We all know by now that the power of social media is immense. When used correctly and to its full potential, social media platforms can really boost your business profile and expand your brand awareness.


Why you should define your social media audience

Finding and targeting the right audience for your business on social media is crucial. Not only does it let you speak directly to people who are interested in your services, but more importantly, it helps to convert visitors into customers. 

On the flip side, speaking to a broader audience doesn’t tend to generate great results, although it can initially help to build a general following. If you think about it, you wouldn’t speak to a child, parent and grandparent in the same manner. By altering your tone of voice for each, you’re more likely to achieve a better response from each individual. Applying this thought process should help you to hone in on a specific audience and help you to achieve better results for your business’ growth. 

In a nutshell, benefits to targeting the right audience for your business include: 

  • Interested followers are more likely to choose you versus your competitors 
  • Your conversion rate will increase 
  • You can drive more traffic to your business platforms 
  • Creates more awareness of your brand 
  • You can build and maintain better relationships with your customers which in turn will generate reviews and build trust


How to figure out who to talk to on social media

Step 1: Speak to a wide target audience 

First things first, it’s good to start with a broader target audience. This will help you build engagement from a variety of users, and using the data from this, you’ll eventually be able to find a more refined target audience for your social media.

Step 2: Analyse your engagement trends 

Once you’ve got a decent number of followers from a broad pool, you can begin to take a look at recurring trends and statistics on each social media platform. When analysing engagement trends, it’s a good idea to look at different demographics, behaviours, locations – the list goes on! 

In a nutshell, outline exactly who’s interacting with your content. You can often find handy social media insights on the platform itself. Nowadays, channels like Facebook and Instagram actually provide breakdowns of monthly engagement data trends which will help you understand exactly who is interacting with your content. 

Step 3: Understand why your audience is following you 

It’s handy to find out why your audience is following you. Why are they interested in your product or service? By developing a sound knowledge, you can create content that is generally more valuable to your audience and therefore continue to build a bigger following. 

With various social media platforms being used widely these days, it’s useful to learn the type of content your followers prefer. For example, TikTok tends to be for short, raw and uncut videos, whereas Facebook is often used for sales posts, user-generated content or for advertising events.  

Step 4: Refine your content for your intended target audience 

Once you have a better understanding of the audience that are engaging with your content, you can begin to refine your content. Examples of refining your content include launching targeted ads or building on your customers’ likes to make more of what they want.

Getting to know what type of content works where and refining your target audience is a great way to effectively advertise your business online. At the end of the day, if you can post likeable content for your followers, you’ll turn over more sales and visitors and generate more leads over your competitors! 


If you’d like to find out more about refining your target audience, drop me an email to [email protected]. I’ll be more than happy to chat!