In Other News: Pinterest Makes Moves and Twitter Follows In TikTok’s Footsteps, Yet Again!

This week, we’re back to bring you some of the latest updates in the world of social media.

Pinterest now allows users to share idea pins on other platforms

Following in the footsteps of TikTok videos and Instagram reels, Pinterest now lets content creators share Idea Pins on their other social media pages. This feature will allow pinners to reach a much wider audience and gain more exposure. This will be super handy when it comes to repurposing content across different platforms. 

Twitter ‘Collabs’ feature could make it possible for users to co-author tweets with brands

Currently, users are able to “collab” on Instagram, which allows two accounts to post the same image to increase reach. However, Twitter is now working on offering the same for their platform. They are continuing to work on a feature that would allow multiple users to co-author a tweet, which is referred to as “collaborations.” The option has yet to be made publicly available and only works after one user accepts a request to collaborate from another. 

It also seemingly hints at a possible plan to give creators a way to partner with businesses on brand ad deals — something that’s already common on rival social networks like YouTube, Instagram, TikTok and others.

Pinterest to invest an additional $1.2 million in its Creator Fund for underrepresented groups

Pinterest is making big moves at the moment, one of which is that they have invested additional funds into their creator fund for underrepresented groups. This means that they are more than doubling their investment in a combination of cash grants, ad credits and other creator resources.

The company last year announced the debut of its $500,000 Creator Fund alongside new content policies and other creator tools. However, even with the fund’s increase and Pinterest’s other creator commitments, Pinterest’s investment remains smaller than the massive efforts from other social giants, including Meta, YouTube, TikTok and Snap.

 

Want to know more about what’s going on in social media? Get in touch with me at rachel@pilotfishmedia.com to chat!