Welcome back to In Other News, our fortnightly segment of the latest digital marketing news where we do the reading so you don’t have to. This week, we have updates on Twitter, Google and WhatsApp!
Elon Musk shares his Twitter pitch deck
Elon Musk is a man known for lots of well-thought-out, practical ideas, and he’s showing no signs of stopping with his forthcoming acquisition of Twitter [best read in a silly voice].
The key takeaways from the pitch deck shared with the New York Times are his intent to double user activity in the next 3 years from ~300m to 600m, increase Twitter revenue by 5x to 26.5 billion in the next 6 years, and reduce ad revenue by half, from 90% of the site’s takings to 45%.
Musk also plans to fire 1000 members of staff by 2023, as well as hiring 2700 staff by 2025. How he’ll achieve all this wasn’t made clear… Through magic? Maybe through magic.
Google Invests $14 billion in Goodwill Digital Careers
The tech giant has had a partnership with non-profit organisation Goodwill since 2019 and are investing even more heavily to provide digital skills training to help people compete in a digital-first job market.
Kent Walker, Google President of Global Affairs said of the landmark investment: “The funds support infrastructure development and expansion, like tracking systems for hiring and training that will improve the reach and effectiveness of Goodwill’s services at the local level.”
WhatsApp seeks to improve community features
As part of a series of quality-of-life initiatives, WhatsApp is working on rolling out some significant new features for the platform.
These include emoji reactions, which everyone but me seems to have on Instagram (how else am I supposed to communicate to my pals that I’m feeling 🤠?) and 32 person audio chats, which must be useful to someone, though it’s difficult to imagine how. There’s 7 billion people out there, so someone’s bound to like it.
WhatsApp will also introduce 512 person text group chats. Why? Why not!? Me and my 512 acquaintances have business to discuss, and the previous 256 person limit just wasn’t cutting it. Up to 2G file sharing is also coming, which actually sounds quite useful for when you need to share a really really really long music video with your 512 pals.
Do you have questions or want to discuss what these changes mean for your business? Drop me a line at email@example.com!