Coping with Coronavirus: Make your Marketing Count

The spread of coronavirus has become a source of worry for both individuals and businesses. While public health remains the foremost concern, with safety measures currently being taken to delay the spread of the virus, businesses of all sizes are anticipating a loss in revenue and an increased strain on their finances. In this period of uncertainty, we’re looking at the ways businesses can cope with changing consumer habits as coronavirus necessitates self-isolation and social distancing.

Do All Businesses Need a Sustainability Manifesto in 2020?

Unless you’ve been living under a rock, you’ve probably read recently about different companies launching sustainability manifestos, thus putting down in writing pledges to run more eco-friendly companies and manufacture greener products. This month, for example, Scottish craft-beer company BrewDog set out its pledges, including providing vegan alternatives, eliminating plastics in its packaging and favouring recyclable materials.