Another weekly digital round-up is here! This week, we’re diving into TikTok expanding sharing options for videos, Instagram sharing plans for 2022 and Apple becoming the first firm to hit $3tn market value.
TikTok Tests New ‘Re-Post’ Option
TikTok is currently testing a new ‘Repost’ option with some users which enables them to reshare TikTok clips to their followers, with the reposted clip then displayed in their ‘following’ feeds.
It feels very much like a retweet equivalent that Twitter used to have. (Twitter now only allows users to retweet with a comment attached). Rather than sending one piece of content to friends via a link, you could simply reshare it to the feeds of everyone who follows you.
Will this take off? Only time will tell!
Instagram’s Head Outlines the Key Areas of Focus for the App in 2022
Instagram’s Chief, Adam Mosseri, said that Instagram will be focused on 2 key themes in 2022: ‘Video and Control’. Mosseri said, “We’re going to double down on our focus on video and consolidate all of our video formats around Reels.”
I don’t think this would come as a surprise to anyone. All social media platforms are trading in attention, as attention is what they can leverage to advertisers in order to generate revenue.
After seeing the meteoric rise of TikTok and short form video during 2021, it only makes sense that Instagram also wants to double down on this in 2022.
Apple Becomes First Firm to Hit $3tn Market Value
For those who don’t know, Apple is this technology company which happens to make a lot of pretty decent devices. Apple’s share price has risen 5,700% since Steve Jobs revealed the first iPhone in 2007.
For me personally, this doesn’t come as a surprise. I’m so deep into the Apple ecosystem that there’s no way out. What will be more interesting is how they deal with the upcoming metaverse and all of the Web3 developments. If they navigate this well, I’m sure 3 trillion dollars will seem like a minor sum.
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