What’s new in the world of social? This week, we’re taking a look at TikTok’s holiday gift guide, two new Instagram updates and how Meta is coming for your money. Read on for more!
TikTok launches its Christmas gift guide
Still searching for those last few presents? TikTok is here to help with its guide of gifts generated from the hashtag #TikTokMadeMeBuyIt.
According to TikTok, 83% of users come to their platform for product reviews, with 67% of TikTokers saying they were inspired by the community to shop, even if they hadn’t intended to. TikTok thinks of itself as word of mouth for a digital generation, with plenty of products becoming viral trends thanks to its users.
From books to lipsticks, TikTok’s guide has something for everyone. Check it out for Christmas inspo!
Instagram brings out two new features
Instagram has recently dropped two new features! Firstly, Instagram has released Reel Visual Replies, which lets users reply to comments on posts with reels. The reply will pop us as a sticker.
Secondly, Instagram has launched Playback. Similar to Facebook’s Year In Review and Spotify’s beloved Wrapped, Insta’s Playback feature sums up your year. This feature, which will only be available for several weeks, uses the Stories Archive to let users share up to 10 stories that highlight the best parts of your year.
Next time you’re scrolling, try it out!
Meta goes for the money
A slew of new financial features are currently being tested by Meta across Facebook Messenger and WhatsApp.
On Messenger, a new Split Payments feature is being tested in the US. This free feature will allow people to share bills in chats and will work using Facebook Pay, which is now available in the UK. Facebook Pay works across a range of apps, including Facebook, Instagram, Messenger and WhatsApp.
However, Meta isn’t stopping there. WhatsApp has also launched a cryptocurrency payment pilot in the US. This feature is powered by Novi, Meta’s digital wallet, which rolled out as a small pilot in October. Although it has currently launched without Facebook’s own cryptocurrency, Diem, there are plans to transition to this in future.
Are you eager to pay with Meta? Enthused by the thought of cryptocurrency? Although these are only small rollouts for now, this could be a sign of things to come.
Want to chat more about how our Facebooks and finances are merging together? Get in touch at [email protected] to talk about the latest social media news.