Finding and choosing the right digital marketing agency for your brand can sometimes feel like a dreaded or daunting task. With the sheer power of social media nowadays, it’s super important you spend time digging through agencies to find one that suits your needs. A solid marketing campaign can lead to business-changing results.
We’ve put together some top tips for you to consider to help you find the right digital marketing agency for YOU.
1. Build your foundations
Whether it’s a mind map or a bulleted list, brainstorm your business’ needs and aspirations. What are your core values? Think about your digital marketing goals. Are you keen to increase your following? Perhaps you want to target a different audience and form more of a community amongst your followers. You may even wish to generate more leads and sales by jumping on the paid ads wagon. There are a variety of ways in which the right digital marketing agency can elevate your brand. However, it is key that you think about your own business needs first to ensure you find an agency suited to you and your brand.
This is often the most tedious step because the internet is FULL of so many different digital marketing agencies. The best way to go about this is to filter your searches. You’ve done the first bit, you know what goals you want to achieve so try to find an agency that supports this. Have a look through their previous work, have they worked with brands similar to yours? Even if the brand itself bears little resemblance to yours, they may have similar aspirations. Dig around the agency’s social media content. How do they run their own social media platforms? Finally, ask around. See what your peers think and stimulate conversation. Perhaps they will have an agency in mind that you can explore!
Once you have narrowed down your choices, the best thing to do is reach out to the agency and speak to them. Make sure you tell them who you are (ie. what’s important to you) as well as what you are hoping to achieve and take away from the partnership. Prepare a range of questions to ask them – this will help you to compare answers against the other agencies and make your final decision.
4. Meet the Agency
Holding a meeting with the agency in person is the most effective way to find out if they are the right fit for you. This will give you both a chance to understand each other’s strengths and determine whether they are the one for you.
Start the process today and get in touch with us to see if Pilot Fish Media would fit your brand today at [email protected]!