In Other News: LinkedIn Shares Gen Z Insights, Facebook Launches Podcasts and Twitter Tests Livestream Shopping

Welcome back to another week of digital insights from the latest news in the digital marketing world!

 

LinkedIn Conducts Survey on Gen Z ers

This week, LinkedIn have posted their findings from a survey conducted on Gen Zers (people born between 1997-2012). The survey helps to explore engagement trends, popular content Gen Zers are consuming as well as how and why they are the most likely age group to use LinkedIn. 

We have put together some key points below that have been picked up by the data analysts: 

  • Gen Zers believe LinkedIn is trustworthy and they feel safe posting/interacting on the site 
  • The content they see on their feed is mostly relevant to them, no nonsense! 
  • 80% of Gen Zers say they are interested in following more businesses/organisations on LinkedIn and they are more likely than other age groups to follow people like Melinda Gates, Bill Gates and Jeff Weiner 
  • 75% say that businesses/organisations post valuable content 
  • For networking, learning and research purposes, Gen Zers say they prefer LinkedIn over other platforms 
  • Gen Zers are highly focused on their career 

The results show Gen Zers believe LinkedIn to be the safest site. This is likely to be because it is one of the most ‘professional’ platforms we use and people really do get hired via LinkedIn! With the content said to be mostly relevant to the user, this would suggest there are less time wasters applying for jobs outside their field if people are only really seeing content they are interacting with. The study concludes that Gen Zers are quite highly focussed on their career path and are keen to learn tips and tricks for presenting/bettering their digital marketing skills. 

 

Facebook Launches New Podcast Feature 

With podcasts becoming more and more popular recently, Facebook has published a new guide on how to link and promote podcasts on the platform using Facebook’s features. 

Creators can now add and promote their podcast on Facebook. They can build direct connections with fans so their content is seamlessly distributed to their listeners as and when new episodes are released. At the moment, this feature is only available to select content creators in the US – presumably whilst they test it! 

The new update allows listeners to engage in conversation with one another in the comments section whilst still listening to the podcast. This feature should allow podcast creators to branch out through another platform to engage more listeners whilst giving them a space to stimulate conversations with one another. 

 

Livestream Shopping Being Tested on Twitter 

Twitter have recently revealed they are following in the footsteps of Youtube, Facebook, Instagram, Pinterest & Tik Tok by carrying out a livestream shopping feature.  With the rise of online shopping during the pandemic, Twitter carried out their first live shopping event in collaboration with Walmart in a bid to keep up with the latest trends. This new feature creates a pathway from viewing a product, discussing it on the Twitter timeline to then being able to head straight to the check out. With the Shopping feature enabled, users can browse products via a carousel, read more about them and finally purchase the item – all within the Twitter app! In retrospect, this probably means whilst all social media platforms offer similar features, they still need to fight against one another to stay relevant and remain somewhat unique all whilst pushing the social media trends. 

 

How to Choose the Right Digital Marketing Agency for Your Brand

Finding and choosing the right digital marketing agency for your brand can sometimes feel like a dreaded or daunting task. With the sheer power of social media nowadays, it’s super important you spend time digging through agencies to find one that suits your needs. A solid marketing campaign can lead to business-changing results. 

 

We’ve put together some top tips for you to consider to help you find the right digital marketing agency for YOU. 

 

1. Build your foundations 

Whether it’s a mind map or a bulleted list, brainstorm your business’ needs and aspirations. What are your core values? Think about your digital marketing goals. Are you keen to increase your following? Perhaps you want to target a different audience and form more of a community amongst your followers. You may even wish to generate more leads and sales by jumping on the paid ads wagon. There are a variety of ways in which the right digital marketing agency can elevate your brand. However, it is key that you think about your own business needs first to ensure you find an agency suited to you and your brand. 

 

2. Research 

This is often the most tedious step because the internet is FULL of so many different digital marketing agencies. The best way to go about this is to filter your searches. You’ve done the first bit, you know what goals you want to achieve so try to find an agency that supports this. Have a look through their previous work, have they worked with brands similar to yours? Even if the brand itself bears little resemblance to yours, they may have similar aspirations. Dig around the agency’s social media content. How do they run their own social media platforms? Finally, ask around. See what your peers think and stimulate conversation. Perhaps they will have an agency in mind that you can explore! 

 

3. Communicate 

Once you have narrowed down your choices, the best thing to do is reach out to the agency and speak to them. Make sure you tell them who you are (ie. what’s important to you) as well as what you are hoping to achieve and take away from the partnership. Prepare a range of questions to ask them – this will help you to compare answers against the other agencies and make your final decision. 

 

4. Meet the Agency 

Holding a meeting with the agency in person is the most effective way to find out if they are the right fit for you. This will give you both a chance to understand each other’s strengths and determine whether they are the one for you. 

 

 

Start the process today and get in touch with us to see if Pilot Fish Media would fit your brand today at lucy@pilotfishmedia.com!