Another weekly digital round-up is here with the latest social media news! This week we’re diving into Youtube shopping live streams, Snapchat and Sony Music’s new deal and LinkedIn’s insights into Gen Zers!
Youtube Introduces Live-Stream Shopping
With Live Stream shopping becoming a key focus for social apps, it’s no surprise that YouTube is getting involved with shopping live streams before the holiday season. After all, Instagram, Facebook and Pinterest have already been running these live streams with high profile creators.
These streams will allow viewers to interact live with influencers/celebrities and then purchase products in the app. Think TV shopping channels but the viewers are tuned in because they are interested in the influencer/celebrity. It’ll be very interesting to see how successful these are and what effect it’ll have on the industry moving forward. Is Twitch next?
Snapchat Announces New Deal with Sony Music to Expand Sound Options
Snapchat is continuing to expand its audio options with this new deal with Sony Music. This agreement will allow users to incorporate more songs into their snapchats.
As time goes on and TikTok has more influence over the world of music, it’s no surprise other apps will look to compete in this highly lucrative space. TikTok changed how we all consume music and how artists think about releasing singles. This proved that social media is more powerful than ever when it comes to influencing the music industry.
Will the ability to use certain songs attract more users to Snapchat? Only time will tell.
LinkedIn Shares New Insights into key Trends and Traits Among Gen Zers
For those who don’t know, Gen Zer is the term for those born between 1997 and 2012. They’ll soon be the largest consumer group, accounting for over $140billion* in direct spending in the US alone. Unsurprising really when you consider that Gen Z is the first generation to be digitally intertwined since birth. As LinkedIn notes: “That helps explain their affinity for social media, including LinkedIn. Gen Z members are joining LinkedIn right after graduating high school, and today more than 78 million global Gen Z professionals are LinkedIn members. Most (71%) of Gen Zers spend more than an hour on social media every day; 63% visit LinkedIn more than once a week.”
Key points to take from the insights and traits are:
- Forbes research shows that by 2025, Gen Z workers will make up 27% of the workforce and will soon be the pivotal generation to the future of B2B;
- Approximately 78 million Gen Zers are on LinkedIn;
- Most Gen Z members join LinkedIn after leaving high school;
- Almost 20% of Gen Z members in North America study in a business-related field;
- Gen Z is leading the ‘Great Reshuffle’ with 54% of Gen Z workers considering quitting their jobs and 41% of the global workforce considering resignation;
- Gen Z has a +80% year-on-year increase in job transition on LinkedIn;
- Only 23% of Millenials think they were similar to Gen Zers at the same age.
The above are some key insights from LinkedIn that apply specifically to their platform but they can also be applied to how we all think about marketing to Gen Zers going forward.
For more information on capitalise on these LinkedIn insights, pop us an email at [email protected]!