LinkedIn launches new ‘funny’ reaction
LinkedIn has launched the long-anticipated ‘funny’ reaction. In the beginning of the year, the platform’s Chief Product Officer Tomer Cohen said:
‘One of the top requests we got was for a laughing emoji reaction. We hear you loud & clear and we agree. Humor is indeed a serious business.’
The platform’s new 7th reaction has divided opinions. While it was introduced as a request by users, some believe that it will encourage unnecessary and inappropriate posts for a professional platform.
Instagram launches TikTok-like full screen main feed
After a long period of testing, Instagram has now launched its TikTok-like feed, in which all types of posts are expanded into a full screen infinite feed. Meta CEO Mark Zuckerberg shared a story in which he stated that the intention of this update is ‘to make it easier to discover content and connect with friends’.
With TikTok’s groundbreaking format and how it changed user behaviour, platforms are now forced to keep up with the trend in order to maintain their audience. The head of Instagram Adam Mosseri had flagged in December last year that video would be one of the platform’s key focuses moving forward.
Meta rolls out more creative options for reels
In line with Instagram’s new feed format, Meta has also launched additional creative options for reels. Users can now remix grid photos and videos into reels, as well as create reels from existing videos on Creator Studio. Following the ever-growing short-form video trend, Meta is now prioritising reels on Facebook and Instagram.
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