Another weekly digital round-up is here! This week we’re diving into Facebook and their cross-app group chats, Twitter’s professional profiles and TikTok’s own NFT’s.
Facebook introduces Cross-App Group Chats
Facebook has announced a multitude of new features for their messenger and Instagram direct messaging platforms including group chats across the apps, group typing indicators that are intended to boost engagement, and polls in Instagram direct messages.
It’s not a major change in reality, as the option to chat between Facebook messenger and Instagram direct messages has been available since September 2020. However, it’s an indication that Facebook will eventually proceed to include Whatsapp in these plans, too. When they implement this, it will fully encrypt all Instagram and Facebook messenger messages. It can then be assumed that this is the hurdle they are currently trying to cross.
Twitter Releases Professional Profiles
Twitter has now opened up the option for all businesses to apply for a professional profile. This will allow them to display their business information on their page as well as to include a shop or newsletter section. This move only further cements the fact that most (all if not all) social platforms are moving towards becoming an e-commerce platform.
As we can see, social media platforms look to provide more ways for brands to sell their products in-stream. As such, it’s no surprise that Twitter will look to allow brands to sell their products in feed. It will be interesting to see how this pans out in reality!
The ability to add business details to a profile could and should help how easily potential customers can find them. However, there may be a negative to switching to a professional profile. When Instagram introduced their business features, there was a notable drop off in reach from professional profiles as opposed to the ‘regular’ profiles. It’s entirely possible that Twitter, too, will limit their professional profiles reach to encourage paid ads.
TikTok Releases NFT Collection
NFT’s (unique, one-of-a-kind, items) have been the hottest buzzword in the digital space for months now, so it’s unsurprising that they are one of the hottest brands TikTok wants to get involved with. They’ve launched a collection of ‘TikTok Top Moments’, which will enable people to own a piece of their history.
TikTok explains that “TikTok Top Moments features a selection of six culturally-significant TikTok videos from some of the most beloved creators on the platform. These featured creators, renowned for their cultural impact, have partnered with prominent NFT artists on one-of-one and limited edition NFTs that will include real-world redeemable value provided by the creator.” (TIkTok)
Whilst we can’t see these TikTok top moments as NFT’s breaking the Internet, it’ll be very interesting to see where they go with NFT’s and what other platforms do going forward too!
For more information on how to use Twitter’s Professional Profiles to your business advantage, pop us an email at firstname.lastname@example.org.