Facebook’s global dominance of the social media landscape is no secret. Statista has recently shown that the big blue network has more monthly active users globally than Twitter, Instagram, LinkedIn and Pinterest combined. And not by a small margin. By roughly 30% (give or take a million people here and there). That dominance is also reflected across Africa, where growth in Facebook usage is outstripping global trends.
I read an article recently on the New Yorker’s website where the journalist described Facebook as the world’s first global direct-marketing company. To my mind, this is a perfect way to describe the social network; they own one of the most effective ad targeting tools ever built and they are offering advertisers incredible opportunities to achieve their marketing goals.