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  • Top 6 Social Media Fails and How To Avoid Them

      Many great brands make the same mistakes over and over again on social media. Whether it’s ignoring their target audience, being too controversial or simple miscommunic

  • Top 5 Instagram Updates You Should Know

      Here are a few tips from us at PFM about Instagram’s newest features and how you can use them to make your content on Insta better:   Instagram adds Polls fe

  • Top 10 Tips to get more from your Facebook Advertising

    With over 1.32 billion daily active users spending 50 minutes a day on average on Facebook (desktop/mobile), it is no wonder Facebook is the smart place to advertise. The best

  • ‘So you get paid to sit on Facebook’- What is Social Media Marketing and how can it help you, personally and professionally

    After spending many an awkward moment explaining to people exactly what I do, I thought I would try explain it here! Social Media Marketing is a wonderfully weird world that i

  • Content is King: How to Create Viral Content

    Marketers around the world, from Junior Execs to Account Directors, will be familiar with the phrase ‘Content is King’ from the article written by Bill Gates back in 1996. Thi

  • 9 Top Tips for Facebook Advertising Success [Infographic]

    If you are considering using social media advertising for the first time, the sheer amount of options can make the process pretty confusing. However, Facebook is certainly the

  • Free Social Media Audit

    Story Overload

    After watching Stephen Bartlett’s video the other day about ‘stories’ appearing on Facebook and all the memes that followed (my favourite one is above), I thought I woul

  • Supporting Born Free in Africa this Christmas

    We would like you to meet our new team members … ? One of the best things about working with clients in Africa is that we have been lucky enough to get to know so much m

  • Distilling Whisky Social Conversations

    Working, as we do, with clients in the Scotch whisky space, we wanted to do some digging to find out how successful the leading brands are at interacting and engaging with the

  • Game of Phones – If GoT did Social Media

    It’s official. We have reached the end of Game of Thrones season. From April until June every year it is no longer Spring – this is common knowledge – and as we st

  • International Marketing Facebook

    Gold for International Marketing – Star Awards 2016

    We are delighted to announce that we picked up the gold award for International Marketing for our work with The Famous Grouse in Africa at The Marketing Society Star Awards, h

  • Facebook Africa

    Facebook – an African Business Imperative

    Facebook’s global dominance of the social media landscape is no secret. Statista has recently shown that the big blue network has more monthly active users globally than Twitt