In the era of ‘fake news’ people are becoming wise to how social media isn’t always what it seems. Many of our much loved ‘gram celebs have been embracing the idea of ‘Instagram V Reality’ to show how what is being posted is highly edited, specifically...
It’s not news to anyone that, in the age of social revolution and #metoo movements, purpose-driven marketing is the new black. The days of the passive consumer are over, and those of the customer who demands transparency have arrived.Today what a brand stands for...
Here are a few tips from us at PFM about Instagram's newest features and how you can use them to make your content on Insta better: Instagram adds Polls feature to Stories In the latest mobile APP update, Instagram stories now includes a polling feature that allows...
With over 1.32 billion daily active users spending 50 minutes a day on average on Facebook (desktop/mobile), it is no wonder Facebook is the smart place to advertise. The best thing is you can get started with minimal effort, and see results when spending as little as...
After spending many an awkward moment explaining to people exactly what I do, I thought I would try explain it here! Social Media Marketing is a wonderfully weird world that if used correctly, can be very powerful for both yourself or your brand. With social...
Marketers around the world, from Junior Execs to Account Directors, will be familiar with the phrase ‘Content is King’ from the article written by Bill Gates back in 1996. This was a prediction that has been validated time and time again over the last 21...
If you are considering using social media advertising for the first time, the sheer amount of options can make the process pretty confusing.However, Facebook is certainly the place to start. There are two good reasons for this; first being that it by far has the...
After watching Stephen Bartlett's video the other day about ‘stories’ appearing on Facebook and all the memes that followed (my favourite one is above), I thought I would weigh in on the discussion about how social media is changing and how it affects user's behaviour. Overall,...
Working, as we do, with clients in the Scotch whisky space, we wanted to do some digging to find out how successful the leading brands are at interacting and engaging with their fans in a meaningful way. Whisky aficionados are a passionate lot; they love...
It’s official. We have reached the end of Game of Thrones season. From April until June every year it is no longer Spring - this is common knowledge - and as we stare into the abyss of 10 dragonless, swordless and skinless months of television,...
