Facebook – an African Business Imperative

June 2, 2016 Stephen Gorman Marketing in Africa, Social Media  

Facebook’s global dominance of the social media landscape is no secret. Statista has recently shown that the big blue network has more monthly active users globally than Twitter, Instagram, LinkedIn and Pinterest combined. And not by a small margin. By roughly 30% (give or take a million people here and there). That dominance is also reflected across Africa, where growth in Facebook usage is outstripping global trends.

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Facebook Ads

Why Facebook Ads should form part of all campaign budgets in 2016

May 14, 2016 Stephen Gorman Paid Media, Social Media  

I read an article recently on the New Yorker’s website where the journalist described Facebook as the world’s first global direct-marketing company. To my mind, this is a perfect way to describe the social network; they own one of the most effective ad targeting tools ever built and they are offering advertisers incredible opportunities to achieve their marketing goals.

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