It’s not news to anyone that, in the age of social revolution and #metoo movements, purpose-driven marketing is the new black. The days of the passive consumer are over, and those of the customer who demands transparency have arrived.
Ever since the first early adopter brands recognised the potential in social media marketing, return on investment (ROI) has been under scrutiny. Whether it be allocating resources for creating content and running accounts or putting media spend behind content, brands have always been sceptical of the ROI value. Currently, social media marketers view sales as the most important KPI and almost have to disregard other statistics as they are under pressure to deliver quantifiable results to clients or department heads.
With over 1.32 billion daily active users spending 50 minutes a day on average on Facebook (desktop/mobile), it is no wonder Facebook is the smart place to advertise. The best thing is you can get started with minimal effort, and see results when spending as little as £10.
If you are considering using social media advertising for the first time, the sheer amount of options can make the process pretty confusing.
However, Facebook is certainly the place to start. There are two good reasons for this; first being that it by far has the most users (over 1.8 billion) and secondly, it has the widest variety of advertising options.
Working, as we do, with clients in the Scotch whisky space, we wanted to do some digging to find out how successful the leading brands are at interacting and engaging with their fans in a meaningful way. Whisky aficionados are a passionate lot; they love to talk about their favourite expressions, any collectibles they might own or covet, and any new expressions they’re keen to try.
We are delighted to announce that we picked up the gold award for International Marketing for our work with The Famous Grouse in Africa at The Marketing Society Star Awards, held at The Edinburgh Corn Exchange last week.