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In Other News: TikTok Tests New ‘Re-Post’ Option, Instagram’s Head Outlines the Key Areas of Focus for the App in 2022, and Apple Becomes First Firm to Hit $3tn Market Value

January 5, 2022 Marius Platt In other news, Instagram, TikTok  

Another weekly digital round-up is here! This week, we’re diving into TikTok expanding sharing options for videos, Instagram sharing plans for 2022 and Apple becoming the first firm to hit $3tn market value.

 

TikTok Tests New ‘Re-Post’ Option

TikTok is currently testing a new ‘Repost’ option with some users which enables them to reshare TikTok clips to their followers, with the reposted clip then displayed in their ‘following’ feeds.

It feels very much like a retweet equivalent that Twitter used to have. (Twitter now only allows users to retweet with a comment attached). Rather than sending one piece of content to friends via a link, you could simply reshare it to the feeds of everyone who follows you. 

Will this take off? Only time will tell!

 

Instagram’s Head Outlines the Key Areas of Focus for the App in 2022

Instagram’s Chief, Adam Mosseri, said that Instagram will be focused on 2 key themes in 2022: ‘Video and Control’. Mosseri said, “We’re going to double down on our focus on video and consolidate all of our video formats around Reels.” 

I don’t think this would come as a surprise to anyone. All social media platforms are trading in attention, as attention is what they can leverage to advertisers in order to generate revenue. 

After seeing the meteoric rise of TikTok and short form video during 2021, it only makes sense that Instagram also wants to double down on this in 2022.

 

Apple Becomes First Firm to Hit $3tn Market Value

For those who don’t know, Apple is this technology company which happens to make a lot of pretty decent devices. Apple’s share price has risen 5,700% since Steve Jobs revealed the first iPhone in 2007. 

For me personally, this doesn’t come as a surprise. I’m so deep into the Apple ecosystem that there’s no way out. What will be more interesting is how they deal with the upcoming metaverse and all of the Web3 developments. If they navigate this well, I’m sure 3 trillion dollars will seem like a minor sum. 

 

For more information on capitalising on these Instagram focuses, pop us an email at [email protected]. 

 

Sources

https://www.socialmediatoday.com/news/tiktok-tests-new-re-post-option-to-boost-distribution-of-clips/616446/

https://www.socialmediatoday.com/news/instagrams-chief-outlines-the-key-areas-of-focus-for-the-app-in-2022/616571/

https://www.instagram.com/reel/CYCWNztgL6v/?utm_source=ig_embed

https://www.bbc.co.uk/news/business-59864059

 

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In Other News Meta Is Voted Worst US Company, Instagram Rolls Out New Features, And TikTok Introduces TikTok Kitchens

December 22, 2021 Maya Benabdelhadi Facebook, In other news, Insights, Instagram, TikTok  

Welcome back to our last In Other News of 2021, the series where we do the research so you don’t have to! This week we share with you the latest digital marketing news and our insights to keep you up to date with what’s been going on in the social media world.

 

Meta is voted worst company in the US

In a survey run by Yahoo! Finance in early December, Meta was voted worst company in the US. Out of the 1,541 individuals surveyed, 8% of open-ended answers named Meta as the lowest of the low. That’s 50% more votes than the second runner up!

The top grievances against Meta are as follows:

  • Whistleblower allegations of Meta choosing profit over user safety
  • Antitrust concerns
  • Censorship of conservative individuals
  • Misinformation spread
  • Mental health impact of Instagram targeting teenagers

Next on the list of worst companies are Alibaba, AT&T and Tesla.

 

Instagram unveils two new features

Instagram is finishing off the year by improving the way its content is viewed and experienced off platform. Why? To help Instagram content creators get discovered and grow their following outside of Instagram… but also to keep them coming back on the platform.

Instagram update 1: previews on Twitter

From now on, as long as your Instagram account is set to public, Instagram content will appear on Twitter as a ‘Twitter Card’ with a thumbnail in the Tweet. When sharing content to Twitter directly from Instagram, the caption will also appear. This feature makes for a much smoother and visually-appealing viewing of Instagram content on Twitter, which will push Instagram content creators to share their content on Twitter.

Instagram update 2: embedding content (US only)

Creators can also now embed their Instagram profile directly on a website. This will help with cross-platform promotion while making sure that all roads lead to Instagram. This feature is currently only available in the US but there are plans to expand it to more countries in the new year.

 

TikTok joins the restaurant bandwagon

This past Friday 17 December 2021, TikTok announced their new project: TikTok Kitchens. TikTok Kitchens will be a collaboration between TikTok and Virtual Dining Concepts to offer delivery meals in the US as of March 2022. At present more 300 restaurants are set to open in March with more than 1,000 by the end of 2022. The TikTok Kitchen menu will be based on the most searched dishes of 2021 (including feta-baked pasta) and will change every 3 months.

 

Sources

https://appleinsider.com/articles/21/12/19/the-least-surprising-news-of-2021-facebook-voted-the-worst-company-in-america

https://about.instagram.com/blog/announcements/introducing-better-previews-of-your-content-outside-of-instagram

https://www.bloomberg.com/news/articles/2021-12-17/tiktok-viral-food-recipes-like-feta-pasta-available-in-virtual-restaurant-2022

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In Other News: TikTok’s Guide to Christmas, Insta Updates and Payments with Messenger

December 15, 2021 Freya Whiteside Facebook, In other news, Insights, Instagram, Social Media, TikTok  

What’s new in the world of social? This week, we’re taking a look at TikTok’s holiday gift guide, two new Instagram updates and how Meta is coming for your money. Read on for more!

 

TikTok launches its Christmas gift guide 

Still searching for those last few presents? TikTok is here to help with its guide of gifts generated from the hashtag #TikTokMadeMeBuyIt. 

According to TikTok, 83% of users come to their platform for product reviews, with 67% of TikTokers saying they were inspired by the community to shop, even if they hadn’t intended to. TikTok thinks of itself as word of mouth for a digital generation, with plenty of products becoming viral trends thanks to its users. 

From books to lipsticks, TikTok’s guide has something for everyone. Check it out for Christmas inspo! 

 

Instagram brings out two new features 

Instagram has recently dropped two new features! Firstly, Instagram has released Reel Visual Replies, which lets users reply to comments on posts with reels. The reply will pop us as a sticker. 

Secondly, Instagram has launched Playback. Similar to Facebook’s Year In Review and Spotify’s beloved Wrapped, Insta’s Playback feature sums up your year. This feature, which will only be available for several weeks, uses the Stories Archive to let users share up to 10 stories that highlight the best parts of your year. 

Next time you’re scrolling, try it out!

 

Meta goes for the money 

A slew of new financial features are currently being tested by Meta across Facebook Messenger and WhatsApp. 

On Messenger, a new Split Payments feature is being tested in the US. This free feature will allow people to share bills in chats and will work using Facebook Pay, which is now available in the UK. Facebook Pay works across a range of apps, including Facebook, Instagram, Messenger and WhatsApp.

However, Meta isn’t stopping there. WhatsApp has also launched a cryptocurrency payment pilot in the US. This feature is powered by Novi, Meta’s digital wallet, which rolled out as a small pilot in October. Although it has currently launched without Facebook’s own cryptocurrency, Diem, there are plans to transition to this in future. 

Are you eager to pay with Meta? Enthused by the thought of cryptocurrency? Although these are only small rollouts for now, this could be a sign of things to come. 

 

Want to chat more about how our Facebooks and finances are merging together? Get in touch at [email protected] to talk about the latest social media news.

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In Other News: Jack Dorsey Steps Down From Twitter, TikTok Introduces their “creative exchange” and Instagram Unveils New Features

December 1, 2021 Gra Gareth In other news, Influencer Marketing, Insights, Instagram, Social Media, TikTok, Twitter  

Another weekly round-up has landed! Here you can catch up on what’s going on in the digital space! This week we’re sharing the changing of the guard at Twitter, TikTok’s push to streamline influencer marketing, and two new features on Instagram – one of which is useful! 

 

Jack Dorsey Steps Down as CEO of Twitter

Citing a concern that his capacity as co-founder was limiting Twitter’s innovation and growth goals, Dorsey has named former CTO Parag Agrawal as his successor. He will remain on the board until May, to ensure a smooth transition for Agrawal – which is very nice.

Incoming CEO Parag Agrawal started as an engineer at the company. Dorsey stated “Parag has been behind every critical decision that helped turn this company around […] My trust in him as our CEO is bone deep.”

Dorsey had previously faced pressure from activist investors Elliott Management Corp. who expressed concerns about his leadership, coming from Dorsey’s supposed reluctance to innovate/grow the company. This may be tied directly to Twitter’s recent slate of new features – Fleets (RIP), Super Follows, on-profile tipping, ticketed Spaces, professional profiles etc. 

 

Tik Tok Introduces ‘TikTok Creative Exchange’

In essence, TikTok Creative Exchange is a super streamlined creative pipeline for brands to build and direct TikTok-specific influencer marketing campaigns. Agencies working on the behalf of brands, or brands themselves, set a brief to be pitched to influencers hand-picked by TikTok, projects are built out, shared and metrics are judged.

How does it work? 

  • Submit the Brief – Brands (or those working on their behalf) set a brief for the project: what do they wish to communicate and how?
  • Choose the Creative Partner – TikTok provides a list of potential influencers for the brand to choose from based on their target market.
  • Manage the Project – provide feedback and suggestions to influencers based on their initial rounds of creative, launch the campaign etc.
  • Launch – Final creatives are collated and launched to the target audiences, after which insights are collected and metrics judged.

 

Instagram implements two new features

The most exciting new feature is ‘Carousel Deletion’, which is the ability to individually delete pictures from a carousel. This feature should be available globally to iOS users, using the edit function on the photo they wish to remove, they should see a wee trash icon in the top left corner. Useful in the case of mistaken uploads or when a pal is being funny with you. Not yet available on Android but we’re used to it. No word on replacing images – but it’s like the Twitter edit function – likely never to manifest.

The other feature is Rage Shake where you shake your phone to report that an Instagram feature isn’t working, might make you look bananas, might be cathartic! Just keep in mind that next time you see someone shaking their phone like a lunatic, it might be because their story doesn’t have audio.

 

 

Interested in running a Tik Tok influencer campaign and not sure how to go about it? Get in touch with us now at [email protected], we’d love to help!

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In Other News: Facebook Rebrands to Meta, Instagram Democratises Link Stickers and Creatives Become Even More Important

November 4, 2021 Paff Evara Facebook, In other news, Insights, Instagram, Social Media  

This week in our digital download segment, we share with you the latest in the social media news. Keep reading to learn all about Facebook’s rebrand to Meta, Instagram opening up the link stickers option to all its users and creatives’ skyrocketing importance.

 

Facebook becomes Meta

Last week, Facebook CEO Mark Zuckerberg announced his company is changing its name to Meta. While Facebook, the app, will remain the same, Meta is the parent company of Facebook, Instagram and WhatsApp. The rebrand comes with a change in vision, looking to bring 3D and virtual reality to life in what they’re calling the ‘Metaverse’: a 3D space to collaborate, learn and socialise.

What does this mean?

Well, nothing… yet. All the platforms as we know it are staying the same for now, and the technology to create this ‘Metaverse’ is a while off. However, this rebrand gives us a peek into the vision of what might be yet to come. Here at PFM, it’s giving us “Ready, Player One?” vibes.

 

Instagram stickers for everyone

As of last week, Instagram has rolled out link stickers for everyone to share URLs directly from their Instagram stories, regardless of their follower count.

What does this mean?

Previously, the ability to “swipe up” and drive a user directly to a URL was reserved only for accounts with 10K+ followers. Now, the “swipe up” feature is dead, replaced by a link sticker and available for all accounts.

Her are some key things to consider to best leverage this opportunity:

  • Make it clear: This is a new feature for people and they may not know it’s a link sticker by viewing it alone. Ensure to use call to actions (CTAs) in the actual stories themselves or arrows are pointing to the sticker.
  • Change your call to actions (CTAs): instead of “link in bio”, use “click the link sticker”
  • Design bespoke stickers: you can create your own “click here” sticker and use this on top of the link sticker for a more user friendly, on brand look and feel. 

 

Creative is key with less data to play with

In a privacy-first world where consumers dictate the experiences they desire online, brands must evolve how they approach ad personalization, with the agility to adapt and leverage new tactics to build trusted connections with consumers and audiences.

But how? It’s all about creatives.

“Brands need to rely more on relevant, personalized creative delivered in the right place at the right time, with privacy-friendly contextual targeting,” says Riikka Söderlund, director of marketing at Smartly.io. “The best performing target audiences can’t be the sole focus any more as they’ve become more opaque. There is also a need to be more iterative, scaling creative production in a faster, more agile way to ensure there’s enough creative to find the ‘one’ that resonates.”

Advertisers will need to use creative, rather than specific targeting, to highlight what is unique, what stands out and what is relevant about an offer – and do this across the buyer journey, making creative compelling at every possible conversion point.

 

Need some expert advice on how to adapt to this post-apocalyptic, cookieless future? Give me a shout at [email protected]!

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In Other News: Twitter Launches Ticketed Spaces, Instagram Adds Live-Stream Scheduling and Facebook Hosts Talk Series For Advertising Week

October 20, 2021 Shannon Collins Facebook, In other news, Instagram, Social Media, Twitter  

After another, another round of digi updates… ‘In Other News’ is the series where we bring you all the latest updates and innovations going on in the social sphere. This week, it’s all about experience on Instagram, Twitter and Facebook!

Twitter Launches Ticketed Spaces

After first providing the option to selected iOS users back in August 2021, Twitter is now making ticketed Spaces available to all iOS users in the US, while the option is also now being rolled out to Android broadcasters as well, providing another monetization option in the app.

Why? 

Following suit from the creator-focused updates from Instagram and TikTok, this expansion of Spaces could help Twitter retain some of its best audio talent, by providing additional incentive for them to broadcast directly in the app. Ticketed Spaces enables Spaces hosts to set a ticket price for their broadcasts, with 97% of the revenue generated then going back to the creator. That take then drops to 80% once an individual creator reaches $50k in total earnings.

In order to qualify for Ticketed Spaces, hosts need to be aged over 18 and have hosted three Spaces in the previous 30 days prior to applying. Hosts also need to have at least 1,000 Twitter followers to make the cut. Twitter is undoubtedly trying to encourage creators to establish themselves on the platform, but also taking advantage of the recent consumer affinity with online ticketed events. 

 

Instagram Adds Live-Stream Scheduling

Instagram has added a new option to schedule upcoming Instagram Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast. Broadcasters will now be able to schedule an upcoming stream up to 90 days in advance from the live composer, which can include a title description, as well as product tags, if you’re looking to promote such in your stream.

Why?

Instagram is pushing this content format, as the immediacy and interactivity of the format is helping to improve discovery, and to drive purchase activity in the app. Live shopping has had a boom recently in China, and Instagram is no doubt taking inspiration from this. Offering creators and businesses more ways to maximise the success of live streams will only further help to facilitate in-app shopping behaviour, which we know is a focus for all social platforms in 2021. 

 

Facebook Hosts Talk Series For Advertising Week

To celebrate New York’s Advertising Week, Facebook has been hosting a range of sessions looking at various aspects of digital marketing. Their talks with digital experts span topics such as inspiring innovation, diversity and inclusion, and the creator economy. Each session includes internal insights and notes from Facebook’s team, and are an incredible resource for learning more about the latest trends and usage shifts, in order to expand your thinking.

But the week is half over, so why are we telling you this now? 

All the talks from Advertising Week are available to watch on-demand on Facebook’s dedicated mini-site. Go on, have a scroll. We’re sure you’ll find a topic that sparks interest for you and your business. 

 

Do you need help working out your digital strategy and game-plan? Then contact me at [email protected]!

 

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