• Develop and execute well-researched ad campaign strategies to meet client business goals
• Frequently test audiences, creative assets, ad formats and copy across platforms to optimise campaigns
• Stay up to date with the latest best practices across platforms
• Advise the creative team on required ad assets for campaigns
• Implement full website tracking for each platform as well as within Google Analytics / Google Tag Manager
• Create monthly reports and recommend next steps for clients through insightful analysis
• Adhoc training and development of a team of 1 (but likely growing) Paid Ads Executive

• You’ll require experience in formulating paid media strategies in order to plan and execute high performing ad campaigns for our diverse portfolio of clients
• Someone with proven ability of implementing and monitoring campaigns that have driven significant ROAS
• Someone with a strategic head on their shoulders – you know the Paid Ads tools inside and out but also can think big-picture in terms of wider digital strategy
• Someone with preferably 3+ years of experience in paid media (Facebook Ads Manager & Google Ads a priority) – but if you’ve proven yourself in less time, just let us know!

• A competitive salary based on your experience.
• Central Edinburgh office.
• A fantastic team to work with. We work hard but a fun, positive atmosphere is very important to us as well.
• The opportunity to work on big global brands as well as smaller local companies and start-ups.
• The opportunity to develop your career and move up the ranks as we continue to grow and expand.
• Regular team lunches/get togethers (on zoom right now, of course!).

Having acquired some fantastic new clients for 2021, we are looking for a super-talented, enthusiastic, and positive account manager to join our growing team.

We are a small but growing team with a full client portfolio, so we need someone who is super organised and efficient, passionate about social and digital marketing and keen to keep up to speed with the ever-changing possibilities for marketing in the online space. Attention to detail is essential. We work to tight deadlines, often with very quick turn-around times which means the pressure is on to deliver excellent work under pressure. We need someone with an entrepreneurial can-do attitude, who enjoys a challenge and is keen to grow with us as new clients come on board. There is huge scope for the right candidate to turn this into a very exciting opportunity.

Our ideal candidate:

Has great attention to detail
Has a ‘let’s get it done’ attitude and is eager to impress clients by going the extra mile
Is confident presenting to and liaising with clients when necessary
Is a team-player who can also work independently and use initiative when appropriate
Is super-organised with an ability to multi-task and manage time effectively during our very busy periods
Is very process and structure focused and knows what it takes to ensure that everything runs smoothly from the brief stage right through to the delivery of the work
You will be data and analytics driven primarily but with a good understanding of what makes for great creative
You must have excellent communication and presentation skills and feel comfortable presenting over the phone, Skype/Zoom and in person.

Your role will involve:

Managing the day to day relationships with all our clients – some of these are international and some are Edinburgh based. This involves weekly catch up and planning sessions as well as some quarterly meetings face to face. This may require international travel.
Writing excellent briefs for our creative team which will ensure we delivery best work possible.
Ensuring all our campaigns are delivered on time and to budget.
Bringing new opportunities for growth and expansion to the table – for example if you think we could be doing more with an existing client or there is scope to develop the relationship further, we would love to hear about it.
Preparing monthly reports for all our clients and making recommendations based on results from the previous month.
Working on pitches and presentations to new clients to help us grow the business.

What we can offer you

•   A competitive salary based on your experience.
•   Central Edinburgh office.
•   A fantastic team to work with. We work hard but a fun, positive atmosphere is very important to us as well.
•   The opportunity to work on big global brands as well as smaller local companies and start-ups.
•   Training, development and mentoring and the opportunity to develop your career and move up the ranks as we continue to grow and expand.
•   Regular team lunches/get togethers (on zoom right now, of course!).

HOW TO APPLY

We’re a creative digital agency – so we’re not old school. Be as creative as you want with your application – just make sure you include an overview of your experience somehow, and tell us what excites you about Digital Marketing. Applications will be open till the 9th of April 2021.

Please send your application to our Head of Agency – [email protected].

Which reality tv shows earn you the biggest bucks, and which reality stars earn the most?

Whether it be about finding love, living together or a good old fashioned talent contest, reality tv shows are a popular staple of British Television and as a result, thousands of people across the country are inspired to follow in the footsteps of their celebrity heroes and take part in a reality show.

But which one should they take part in? We have looked into the finances and social popularity of a plethora of the most renowned reality stars from the past decade to reveal who the most successful are and which shows enabled them to gain that success.

The Reality Shows with the Greatest Returns

The most successful reality shows

Using a formula combining estimated net worth (ENW) and social media earnings to create a scoring system out of ten we discovered that ITV’s The X Factor is the number one show for becoming successful with a huge score of eight. The former contestants analysed average over £28,000 per post on Instagram, and have an ENW of over five million.

When it comes to overall wealth the X Factor comes in a distant second to The Real Housewives of Cheshire, who average a massive ENW of just under £13 million pounds. Although as you will see later this number is significantly boosted by one extremely wealthy individual, The Real Housewives also struggle to be as popular on social media making the second-lowest amount per post of all the shows we studied. This drops their overall score down to 4.3, making them the third-best show.

Love Island ranks highly for social media popularity with an average of £11,220 per Instagram post, and an average of over 2.3 million followers. Combined with an ENW of over £2 million, it ranks as the 4th best show overall with a score of 3.7. Two spots higher in the list we travel up north to the Geordie Shore, cast members of this reality show average £3 million in ENW, as well as boasting just under five million followers and around £7700 per post. Combining this they score five, but it is still trailing the X Factor by some distance.

Is winning the show important?

Of course, the aim of competing is to win, but is winning a social media programme the most probable route to success? In a word, no. There are plenty of examples of contestants who failed to win the reality show going on to greater financial and social success than those who beat them. Molly-Mae Hague is the most successful person from Love Island with an average score of 5.52, this is over two points higher than the highest-ranking winner of the show, Dani Dyer.

The most successful former candidate on The Apprentice is Luisa Zissman who also finished second on the show, she ranks 14 places above the woman she lost to (Leah Totton). Furthermore, she is worth almost three and a half million pounds more and earns over seven times as much per Instagram post.

On the other hand, we have the members of pop band Little Mix who won the X Factor almost a decade ago. The three current (and one former) members make up four of the top 5 in our rankings chart. However, they are an exception to the rule as historically contestants who didn’t win the show went on to greater success. Although it was before the last 10 years of our study, the likes of One Direction, JLS and Olly Murs all found huge success without winning.

The Reality Stars with the Greatest Returns

Whichever show they were a part of, each of these reality tv stars has fared differently in terms of their individual financial success. Using the same calculation that definitively told us the best average show we can reveal that former Little Mix member and X Factor contestant Jesy Nixon is the most successful with an average score of 6.38/10, beating former bandmate Jade Thirwall into second place. The Little Mix quartet would have a stranglehold on the top of the rankings if it wasn’t for Love Island’s Molly-Mae who comes in fourth place.

She is also the reality star who earns the most per Instagram post as she earns an estimated £65,520 every time she hits the ‘share’ button, this places her just ahead of Jesy Nixon with £64,740. Molly-Mae’s partner Tommy Fury is the highest-earning male by this metric as he rakes in £7590, this ranks him 14th on the list behind a top 10 which is exclusively female.

However, in terms of net worth, there is a much more even split at the top of the rankings, with six males and four females. Coming at number one is Real Housewives of Cheshire star Dawn Ward who is estimated to be worth an astronomical £42 million, this is double what second-placed Spencer Matthews from Made in Chelsea has in the bank. Unlike the other categories, celebrities from these two shows rank highly for net worth which may be more to do with the fact that they are shows about people who are already rich rather than what they have earned as a result of the programme.

Outside of these shows, the highest ENW belongs to Mark Wright of TOWIE with £11 million, before he appeared on the programme he was a struggling footballer which indicates that the show had a much bigger impact on increasing his earnings.

Methodology

For each person, we calculated an overall score based on the following three factors, giving a normalised score out of ten for each, before taking an overall average score across all three.

Estimated net worth

Sourced from the following:

• celebritynetworth.com
• https://www.digitalspy.com/tv/reality-tv/a863008/towie-net-worth-cast-salary-earnings/
• https://www.digitalspy.com/tv/reality-tv/a822410/made-in-chelsea-net-worth-richest-wealth-stars-ranked/
• https://www.manchestereveningnews.co.uk/news/tv/richest-ever-candidates-apprentice-revealed-17438854
• https://www.thesun.co.uk/fabulous/12794826/reality-tv-rich-list-2020/
• https://www.legit.ng/1397561-louisa-johnson-biography-age-height-boyfriend-net-worth.html

Instagram followers

The number of followers on Instagram, as of February 24th 2021.

Estimated Instagram earnings per post

Calculated using HypeAuditor’s Instagram Money Calculator, which estimates the amount that an account can charge per post, based on factors such as follower count and engagement.

Figures were converted from US dollars to pound sterling using XE, as of February 24th 2021.

Fast fashion and online deliveries are becoming increasingly popular, especially during lockdowns, as the only way to receive clothing from your favourite brands. Looking at the most complained about brands, we will highlight how important it is to resolve complaints online to protect your brand.

When analysing reviews, Trustpilot scores, and Twitter sentiments, which fast fashion brands are the most complained about and which are the best when it comes to a speedy, reliable order?

The Most Complained About Fashion Brands

Taking all of the factors into account, the worst fast fashion brand for complaints is Zara, with an overall score of 2.51, with 423 weekly Twitter complaints, an average Trustpilot score of 1.5 and 78% bad reviews on Trustpilot.

Dorothy Perkins, is ranked as the second-worst brand, with a 4.20 overall score, with 93 weekly Twitter complaints, 1.6 Trust pilot score and 76% bad reviews.

And H&M is the third-worst fast fashion brand with an overall score of 4.32, 1.7 Trustpilot score, 69% bad reviews and 145 Twitter complaints.

The Least Complained About Fashion Brands

Taking first place is the fast fashion brand Oh Polly, with a Trustpilot score of 4.6, with only 7% bad reviews on Trustpilot and 33 weekly Twitter complaints, for an overall score of 9.85.

Not far behind in second place is I Saw It First, with an overall score of 9.34, with 105 weekly Twitter complaints, a 4.4 Trustpilot score and 7% bad reviews.

Finally, in third place, is Missy Empire with an overall score of 9.15, with a 4.1 Trustpilot score, 7% bad reviews but just only four weekly Twitter complaints!

Methodology

We ranked each brand on the following three factors: Average Trustpilot Score, % Bad reviews on Trustpilot and Complaints on Twitter. Giving each a normalised score out of ten on each factor, before taking an average overall score across all three factors.

The average review score and percentage of ‘bad’ reviews were both taken from Trustpilot, while for the number of Twitter complaints, we used an official Twitter API to pull the number of average weekly Tweets to each brand which mentioned the following words: wrong size; money back; hasn’t arrived; refund; poor quality; slow; disappointed; multiple DMs; no reply; broken; damaged; late; stained, missing.

Please note we pulled the number of average weekly tweets from the fast fashion brand’s customer service accounts and removed any from the research who didn’t have a dedicated customer service account.

Come join our awesome, award-winning, digital agency based in the heart of Edinburgh (although, as Covid has shown us, remote working is becoming the “norm” so we’re happy to accept applications if you feel you tick all the boxes- you have to be UK based though and willing to travel to Edinburgh at least twice a month once travel restrictions allow)! We are looking for a Paid Ads Executive to join our vibrant team, with particular expertise in Facebook Ads & Google Ads (Search, Shopping, Display) Campaigns.

About Us

We are a social media and digital marketing agency with a varied client portfolio of quirky and elegant brands, from long-standing family businesses and startups to global companies. 

We’re entering the teenage years of Pilot Fish; saying hello to new clients and colleagues more than we ever have before. We’re a small but mighty team, and it’s an exciting time to join the agency as our Paid Ads team grows.

In Brief

We’re looking for a passionate Paid Ads Executive (FB and Google Ads, mainly) to join us full-time, to help us plan, execute and optimise our clients’ paid campaigns. Work at Pilot Fish Media is, like most agencies, fast-paced and exciting, and no two weeks will look the same; we work closely together as a team, to come up with exciting, creative and innovative new ways of doing digital for our clients; and you’ll be a key player in that.

What would you be doing?

•         Planning, execution and day-to-day management of Paid Advertising campaigns
•         Ensuring campaigns are meeting (and exceeding) the client’s goals and are aligned with their objectives
•         Frequently test audiences, creative assets, ad formats and copy across platforms to optimise campaigns
•         Working closely with the Paid Advertising Director to create bespoke digital strategies
•         Analyse performance of campaigns, assist with monthly reporting and recommended next steps
•         Stay up to date with the latest best practices across platforms 

What the right candidate will have:

• • Curious and innovative – you are passionate about seeing what work’s, what doesn’t and always coming up with a next step
  • Performance-driven – you’re not satisfied with mediocre and are motivated by driving the best results for your clients
  • Initiative – you take full ownership of your clients, working autonomously as well as collaborating with the wider team to drive outcomes.
  • Excellent written and verbal communication skills
  • A sound understanding of the digital marketing ecosystem and digital strategy more broadly
  • 1+ years of experience in Paid Advertising in a similar, fast-paced role. Ideally, you’re quite familiar with the tools, but we’re willing to train and develop the right person!

• Candidates with agency experience and generated proven results across both Lead Generation and eCommerce brands will be favourably considered.

What we can offer you

•   A competitive salary based on your experience.
•   Central Edinburgh office.
•   A fantastic team to work with. We work hard but a fun, positive atmosphere is very important to us as well.
•   The opportunity to work on big global brands as well as smaller local companies and start-ups.
•   Training, development and mentoring and the opportunity to develop your career and move up the ranks as we continue to grow and expand.
•   Regular team lunches/get togethers (on zoom right now, of course!).

HOW TO APPLY

We’re a creative digital agency – so we’re not old school. Be as creative as you want with your application – just make sure you include an overview of your experience somehow, and tell us what excites you about Paid Advertising. Applications will be open till the 5th of March 2021.

Please send your application to our Head of Agency – [email protected].

The Names That Are Most Likely To Be Social Media Influencers!

In 2019 it was reported that 1 in 5 UK children want to be an influencer when they grow up, but could their name make them more likely to make it as a social media star?

By analysing over 1200 of the world’s biggest influencers across Instagram, YouTube and TikTok, in a variety of sectors, from gaming to beauty, we have been able to reveal the most common names amongst the most successful social media stars.

Social media influencers will often sign sponsorship deals with big name brands to help their accounts get a boost in engagement, but also the deals can be incredibly lucrative. If you want your child to make it big in the world of socials, perhaps naming them one of the below could give them an industry advantage.

The Female Baby Names Set For Social Media Stardom

Looking at female influencers, our list comprised 799 social media influencers from the worlds of beauty, fitness, gaming, travel, food and fashion, merging all versions of the names to give us our totals. For example, in counting influential Jessica’s, we also included the names Jesi, Jessamyn and Jessie.

Some of the most loved stars hold the most popular names, such as Lauren Curtis, a beauty influencer who covers all things beauty on her YouTube channel, Hannah Eden, a fitness professional with her own app, podcast, ebooks and apparel line and ex Love Island contestant Alexandra Cane who has transformed her life through fitness.

The Male Baby Names Set For Social Media Stardom

When we looked at male influencers, we compiled a list of 469 social media stars from the worlds of gaming, beauty, fitness, travel, food and fashion. As with the female list, we then merged derivatives and iterations of those names to give a total number.

The top names are held by some of the largest English and Irish online gamers, such as the hot-tempered Irishman David Nagle, who goes by Daithi De Nogla online, and fitness influencers on YouTube, such as Bradley Martyn and the former English rugby union player James Haskell.

Methodology

We used various lists of influencers, including those from Hopper, Hubspot and Cosmopolitan, broken down into specific genres of influencers from the gaming, beauty, fitness, travel, food and fashion industries. All together 1268 influencers were analysed from all over the world and compiled together, then separated into male and female gender groups. Those influencers that publicly identify as non-binary were excluded from the data set due to the lack of substantial data for this group.

The totals of each name were counted before merging derivatives and iterations of the same name. This meant that we counted names such as Jesi, Jessamyn and Jessie under the umbrella of the name Jessica.