It’s not news to anyone that, in the age of social revolution and #metoo movements, purpose-driven marketing is the new black. The days of the passive consumer are over, and those of the customer who demands transparency have arrived.
9 Top Tips for Facebook Advertising Success [Infographic]
If you are considering using social media advertising for the first time, the sheer amount of options can make the process pretty confusing.
However, Facebook is certainly the place to start. There are two good reasons for this; first being that it by far has the most users (over 1.8 billion) and secondly, it has the widest variety of advertising options.