Don’t Fake it to Make It – It Won’t Work

In the era of ‘fake news’ people are becoming wise to how social media isn’t always what it seems.

Many of our much loved ‘gram celebs have been embracing the idea of ‘Instagram V Reality’ to show how what is being posted is highly edited, specifically shot and a matter of perspective. However, the deception doesn’t just stop there.

Brands themselves are guilty of buying followers, using bots and trying to game the system to make themselves seem more attractive to real followers. While this may initially seem like a good tactic for your company, it isn’t as effective as you might think.

The Power of Social Media and Viral Content: How an Egg Captured the World

We are halfway through the first month of 2019 and a record has already fallen (and it’s a biggy). The most liked post on Instagram has now been broken only 14 days into 2019. The previous record holder Kylie Jenner is currently licking her wounds after being beaten by an egg. Yes you did read that correctly, an egg. If you haven’t seen this post or you have not got a clue what I am speaking about, then I demand that you go the post right now and like this post (Click here).

The 3 Rs: Addressing the Issue of Social Media ROI

Ever since the first early adopter brands recognised the potential in social media marketing, return on investment (ROI) has been under scrutiny. Whether it be allocating resources for creating content and running accounts or putting media spend behind content, brands have always been sceptical of the ROI value. Currently, social media marketers view sales as the most important KPI and almost have to disregard other statistics as they are under pressure to deliver quantifiable results to clients or department heads.

Celebrity Engagement: The Most Engaging Celebrities on Instagram

There has been a lot of talk around influencer marketing recently and whether or not it is a worthwhile venture for brands in 2018. We have seen lots of examples of how influencer marketing can give brands access to audiences through a different voice of an influencer. As influencer marketing has gathered pace, we have seen prices soar and brands have started asking the question is it really worth it?

The Role of Social Media in Sport Today

Sport has become a huge industry in the past 40 years with the introduction of professionalism and a huge injection of cash through TV deals. Whilst TV has allowed sport to become a powerhouse in the entertainment industry, social media has taken it to the next level. In this article, I will look at social media’s role in sport and how it has transformed the way sport is viewed.

Before we get into it, let’s have a look at the power of social media in the current consumer climate. In terms of a more broad perspective, there are 500M+ Facebook accounts and approximately 700 billion minutes spent on the platform every month overall, this represents the volume of people on certain social media platforms.

IGTV: The Beginning of the End for YouTube?


IGTV is one of Instagram’s latest launches in there attempt to take over the internet. For those who do not know what IGTV is, it is a video-only platform that sits natively within Instagram (also available as a stand-alone app) that supports longer video format of up to 10 minutes and up to 1 hour if you have a bigger following. With Cisco estimating that by 2021, mobile video will account for 78% of all mobile data traffic, Instagram are trying to get in on the action.