Spoiler alert – it’s not John Lewis…
It’s not Christmas if we haven’t seen the Coca Cola truck, people aren’t going crazy over a carrot called Kevin and everyone hasn’t patiently waited for the most anticipated festive advert of all time… John Lewis.
However, we can reveal John Lewis’ ad is not the nation’s favourite this year.
We’ve delved into YouTube and social media data of various Christmas adverts to reveal the top 10 Christmas ads of 2020 so far…
|Likes on Twitter Post
Disney tops the chart with over 1.9 million views on YouTube, over 52,000 likes on YouTube and over 104,000 likes on Twitter resulted in an overall score of 7.77.
Coca Cola’s advert comes in at second with over 3.3 million views on YouTube and over 41,000 likes.
Interestingly, Aldi comes in at number three with a score of 5.34 – beating the ‘big four’ by receiving the most YouTube views currently at a whopping 7.3 million.
John Lewis, arguably the most anticipated ad of the festive season, currently sits at number four with a normalised score of 3.64 – behind Aldi, Coca Cola and Disney.
Which Christmas advert is your favourite this year?
We analysed each advert on YouTube views, YouTube likes and the number of likes on the Twitter post announcing the advert, giving each movie a normalised score out of ten for each factor. We then took an average score across all 3 factors for our final score.
Figures were correct from the 18th November 2020.