The Favourite Christmas Adverts of 2020 (so far…)

Spoiler alert – it’s not John Lewis…

It’s not Christmas if we haven’t seen the Coca Cola truck, people aren’t going crazy over a carrot called Kevin and everyone hasn’t patiently waited for the most anticipated festive advert of all time… John Lewis.

 

However, we can reveal John Lewis’ ad is not the nation’s favourite this year.

We’ve delved into YouTube and social media data of various Christmas adverts to reveal the top 10 Christmas ads of 2020 so far…

 

 RankBrandYouTube ViewsYouTube LikesLikes on Twitter PostOverall Score
1Disney1.9M52K104.8K7.77
2Coca Cola3.3M41KN/A6.56
3Aldi7.3M21K4.8K5.34
4John Lewis3.4M21K32.7K4.52
5McDonalds970KN/A36.6K3.15
6Sainsbury’s1.5M7.2K39.4K3.13
7Amazon588K10K2.5K1.86
8Lidl146K9278.2K1.31
9Morrisons100K4942.1K1.09
10Argos98K9445821.09

 

Disney tops the chart with over 1.9 million views on YouTube, over 52,000 likes on YouTube and over 104,000 likes on Twitter resulted in an overall score of 7.77. 

Coca Cola’s advert comes in at second with over 3.3 million views on YouTube and over 41,000 likes.

Interestingly, Aldi comes in at number three with a score of 5.34 – beating the ‘big four’ by receiving the most YouTube views currently at a whopping 7.3 million.

 

John Lewis, arguably the most anticipated ad of the festive season, currently sits at number four with a normalised score of 3.64 – behind Aldi, Coca Cola and Disney.

Which Christmas advert is your favourite this year?

 

Methodology

We analysed each advert on YouTube views, YouTube likes and the number of likes on the Twitter post announcing the advert, giving each movie a normalised score out of ten for each factor. We then took an average score across all 3 factors for our final score.

Figures were correct from the 18th November 2020.

 

 

Pilot Fish Media has a New Captain

Welcome to our new Head of Agency, Daniella Karaoglan. A letter from our Founder, Stephen Gorman.

 

Since founding Pilot Fish Media in 2013, I’ve been thrilled to see it grow and evolve into the vibrant social media agency we are today, with an array of different clients and exciting challenges to develop and master. From our humble beginnings I couldn’t have imagined how quickly we would blossom into an all-encompassing digital agency. The team has expanded, new expertise has been added and our portoflio has grown considerably.

I too have had various parts of my life multiply, both in business but also with new additions to the family. With all that in mind, I made the decision that in order to give our ever-expanding list of clients the top-quality professional experience and content they deserve, Pilot Fish Media would need to appoint a new Head of Agency. It is therefore with great pleasure I can announce that our very own Daniella Karaoglan has been promoted to ensure our lengthening list of brands will continue to get the care and expertise they should.

Daniella (affectionally known as Dan) came on board as the Campaign Director for the past year and was already been going above and beyond bringing all hands-on deck in an incredible effort that has seen our portfolio triple over that period. Part of this success can be put down to her focus on creative as well as the data, to provide the complete package to brands from all fronts.

Growing up between Denmark and Brazil, Daniella moved to Scotland to study International Business. She fell in love with the country and, after various other social media and digital marketing positions where she more than learnt the ropes, Dan found herself landing at Pilot Fish Media. Since then her focus has been on making waves with outstanding creative and disruptive digital, helping our brands go from strength to strength. This coupled with always running a tight ship with an ethos of transparency, honest reporting and exploring how to gain optimal performance through collaboration, both within the team and with clients, has led to long standing and fantastic working relationships with treasured brands.

It was therefore not a hard decision to appoint Dan our new Head of Agency – a position which I know she will not take lightly. Already implementing a new strategic plan over the course of the next few months, Dan’s main aims will not only be to continue providing our clients with a first-rate service but optimising the team internally. This includes some new additions of staff and expertise, improving the team’s welfare (especially during such a long period of working remotely) and developing the brand as a whole, to put Pilot Fish Media at the fore of social and online as we move through an always changing digital landscape.

This isn’t to say I won’t continue to be involved of course, think of it as Pilot Fish Media having a new energetic and adventurous captain at the helm, with an old sea dog ready to give words of wisdom to her along the way.

 

Stephen Gorman – Founder, Pilot Fish Media

Don’t Fake it to Make It – It Won’t Work

In the era of ‘fake news’ people are becoming wise to how social media isn’t always what it seems.

Many of our much loved ‘gram celebs have been embracing the idea of ‘Instagram V Reality’ to show how what is being posted is highly edited, specifically shot and a matter of perspective. However, the deception doesn’t just stop there.

Brands themselves are guilty of buying followers, using bots and trying to game the system to make themselves seem more attractive to real followers. While this may initially seem like a good tactic for your company, it isn’t as effective as you might think.

The 3 Rs: Addressing the Issue of Social Media ROI

Ever since the first early adopter brands recognised the potential in social media marketing, return on investment (ROI) has been under scrutiny. Whether it be allocating resources for creating content and running accounts or putting media spend behind content, brands have always been sceptical of the ROI value. Currently, social media marketers view sales as the most important KPI and almost have to disregard other statistics as they are under pressure to deliver quantifiable results to clients or department heads.

Celebrity Engagement: The Most Engaging Celebrities on Instagram

There has been a lot of talk around influencer marketing recently and whether or not it is a worthwhile venture for brands in 2018. We have seen lots of examples of how influencer marketing can give brands access to audiences through a different voice of an influencer. As influencer marketing has gathered pace, we have seen prices soar and brands have started asking the question is it really worth it?