The Real Housewives of Instagram

For nearly 15 years, we’ve been following the Real Housewives of the world as they have dished up drama, scandals and glamour on our TV screens. As one of the most iconic reality TV shows, the Real Housewives franchise is a great guilty pleasure to sink yourself into.

However, which housewives from the various series are pulling in the most cash from their Instagram accounts? From Beverly Hills to Cheshire, we’ve looked at the social following of each of the Real Housewives to reveal who are the richest real housewives of Instagram.

The Housewives Making The Most From Their Insta’ Posts

Known as the most dramatic instalment of the Real Housewives franchise, the Real Housewives of Atlanta stars appear in seven of the top ten spots, making them the most lucrative housewives of all of the series.

So who took the top three spots for the most cash made from Instagram posts? Check out below!

1.   Kandi Burruss

Region: Atlanta

Instagram Followers: 8.2 Million

Estimated Instagram Earnings Per Post: $27,243 / £21,030

Taking the top spot for the highest earner on Instagram, Kandi Burruss can earn $27,243 / £21,030 for each post she creates for her 8.2 million followers. Appearing on 12 series of the Real Housewives of Atlanta, Kandi has provided fans with a lot of drama over the years.

 

2.   Porsha Williams

Region: Atlanta

Instagram Followers: 5.9 Million

Estimated Instagram Earnings Per Post: $19,808 / £15,291

Coming in second is fellow Real Housewives of Atlanta star Porsha Williams. Boasting a respectable 5.9 million Instagram followers, the American TV personality is set to make  $19,808 / £15,291 from her social media profile.

 

3.   Eva Marcille

Region: Atlanta

Instagram Followers: 4.2 Million

Estimated Instagram Earnings Per Post: $13,938 / £10,759

Despite only appearing in three seasons of the Real Housewives of Atlanta, Eva Marcille takes the 3rd spot on our list. Eva can bring in $13,938 / £10,759 per post of her flashy lifestyle to her 4.2 million followers.

 

The Top 50 Real Housewives of Insta

Despite only appearing in one season, the Real Housewives of Miami star Larsa Pippen made quite an impression on her series. Since being on the show she has amassed 2 million Instagram followers, meaning she could earn $6,689/£5,163 per post.

In comparison to our US counterparts, the Real Housewives of Cheshire who represents the UK branch of the franchise don’t rank as highly. Coming in at place 50, Tanya Bardsley is the highest British earner, raking in $2,620/£2,023 per post to her 527,000 followers.

It seems that not all Housewives will find their fortune on Instagram however. A number of wives from various different series, including Cindy Barshop (New York City), Tammy Knickerbocker (Orange County) and Dina Manzo (New Jersey), may have a few thousand followers but will not make anything from their posts.

Check out the full table below to see if your favourite Real Housewive appears on our list!

The Real Winners of The Great British Bake Off

There’s much more to winning the Great British Bake Off than just a cake stand, some flowers and the prestige of baking glory. Since becoming one of the nation’s favourite programmes after its launch in 2010, winning a series of the show is just the icing on the cake. As this year’s series gets off to a flying start, drawing over 10.8 million viewers in its first week, the bakers are beginning to build a personal brand that could be cooked to perfection by the series’ end. 

 

Although GBBO may be much sweeter evening viewing than other reality TV counterparts, the show has become a career launching platform which offers contestants the chance to craft lucrative careers from scratch. 

 

A famous example of Bake Off success is series 6 winner Nadiya Hussain. After her successful stint on the Bake Off, Nadiya has gone on to present numerous cookery shows for the BBC, signed publishing contracts covering baking to fiction, and made it to Debrett’s list of the 500 most influential people in Britain. Nadiya’s success probably isn’t news to you. With an Instagram boasting 627K followers, she’s become a household name.

 

It’s not only winners, however, who benefit from taking on the Bake Off. Bakers who charm the nation often succeed without winning the coveted Bake Off cake stand. Contestants such as Ruby Tandoh, Kim-Joy and Liam Charles have all gone on to enjoy success after competing on the show. All three have written columns for the Guardian and published their own baking books, with Liam also presenting his own programme Liam Bakes on Channel 4 in 2018. 

 

It just goes to show that the proof is in the pudding. Although the official Bake Off prize may seem initially underwhelming, the much loved show gives its contestants a platform to build their brand, show off their bakes and begin a piping hot career that’s fresh out the oven. 

 

Two episodes in, it’s all to play for. This year at PFM, we’ll be following this batch of bakers to see who comes out on top on social. Our social scoreboard will show how competitors are performing online by tracking who’s gaining the most Instagram followers throughout the series. 

 

Although Pantomime Producer Lottie Bedlow (@lottiegotcake) currently leads the pack, having gained almost 7000 followers since appearing on the show, we’re waiting to see who ends up on top. We’ve already seen upside-down cakes knocked to the floor this year, and there could always be another #BinGate

 

Have you picked your favourite baker yet? Whatever happens, get ready to see a lot more of our digital winners after the competition has ended. 

 

Coping with Coronavirus: Make your Marketing Count

The spread of coronavirus has become a source of worry for both individuals and businesses. While public health remains the foremost concern, with safety measures currently being taken to delay the spread of the virus, businesses of all sizes are anticipating a loss in revenue and an increased strain on their finances. In this period of uncertainty, we’re looking at the ways businesses can cope with changing consumer habits as coronavirus necessitates self-isolation and social distancing.

Do All Businesses Need a Sustainability Manifesto in 2020?

Unless you’ve been living under a rock, you’ve probably read recently about different companies launching sustainability manifestos, thus putting down in writing pledges to run more eco-friendly companies and manufacture greener products. This month, for example, Scottish craft-beer company BrewDog set out its pledges, including providing vegan alternatives, eliminating plastics in its packaging and favouring recyclable materials.

Digital Marketing 2019 – A Year in Review

2019 has been a rollercoaster of a year, especially when it comes to marketing and digital. We have seen campaigns take us by storm, positively and negatively, and the clear impact of the consumer voice becoming louder and louder across the digital atmosphere. We thought that it was time to take a look back at the good, the bad and the quirky of all-things-digital-marketing of 2019, to take these lessons with us, as we move into a new digital landscape in 2020. Here are the main things the team have been talking about this year.

Don’t Fake it to Make It – It Won’t Work

In the era of ‘fake news’ people are becoming wise to how social media isn’t always what it seems.

Many of our much loved ‘gram celebs have been embracing the idea of ‘Instagram V Reality’ to show how what is being posted is highly edited, specifically shot and a matter of perspective. However, the deception doesn’t just stop there.

Brands themselves are guilty of buying followers, using bots and trying to game the system to make themselves seem more attractive to real followers. While this may initially seem like a good tactic for your company, it isn’t as effective as you might think.