In the era of ‘fake news’ people are becoming wise to how social media isn’t always what it seems. Many of our much loved ‘gram celebs have been embracing the idea of ‘Instagram V Reality’ to show how what is being posted is highly edited, specifically...
We are halfway through the first month of 2019 and a record has already fallen (and it's a biggy). The most liked post on Instagram has now been broken only 14 days into 2019. The previous record holder Kylie Jenner is currently licking her wounds...
Ever since the first early adopter brands recognised the potential in social media marketing, return on investment (ROI) has been under scrutiny. Whether it be allocating resources for creating content and running accounts or putting media spend behind content, brands have always been sceptical of...
There has been a lot of talk around influencer marketing recently and whether or not it is a worthwhile venture for brands in 2018. We have seen lots of examples of how influencer marketing can give brands access to audiences through a different voice of...
Sport has become a huge industry in the past 40 years with the introduction of professionalism and a huge injection of cash through TV deals. Whilst TV has allowed sport to become a powerhouse in the entertainment industry, social media has taken it to the...
IGTV is one of Instagram's latest launches in there attempt to take over the internet. For those who do not know what IGTV is, it is a video-only platform that sits natively within Instagram (also available as a stand-alone app) that supports longer video format...
GDPR is a pain in the butt. There, I said it. Legal data regulations that can result in massive million pound fines really do pile the pressure on marketing departments, not to mention that most email databases are going to halve overnight. But, we have...
This is Veruca Salt, and for those who don't know she is a character from Roald Dahl's famous Charlie and the Chocolate factory film adaptation in 1971. She also embodies everything that your customer is in 2018.Nowadays consumers expect unparalleled levels of service no matter...
So some of you may have noticed the story that broke where Mark Zuckerberg announced that there were going to be changes to the Facebook Algorithm. Now I know a lot of people and businesses are thinking how that is going to effect them so...
So, 2018 is here in all its glory and that means you will be seeing a whole bunch of articles talking about 'Top 8 Social Trends for 2018' along with other SEO-focused titles. I thought I would put my thoughts together in a small article...
