TW Steel

Dutch by design, big in attitude – and now even bigger on digital. We’ve worked with TW Steel for many years, providing them with all their digital content and strategies, community management (in several languages), email marketing and campaign management.

Our Work


When TW Steel started with us, they really needed one thing: a full-service digital agency that could move them away from long processes and campaign delays towards streamlined work and an all-in-one solution. Our everyday objective is to not only maintain and nurture brand presence online, but to drive direct sales both through organic and paid social media.


Managing a global community of more than 500,000 consumers, we create brilliant and comprehensive content across FB, TW, IG and LinkedIn, which communicates TW Steel’s brand values through digital: attitude, strength, style and affordability.


With a large user base who are increasingly loyal to the brand, we have ideated and facilitated several UGC campaigns across social media (several of them with no winning incentive) to facilitate the gathering of new lifestyle imagery for the brand and engage the audience. We wanted to move away from a brand that solely ‘speaks at you’ to one which ‘speaks with you’ by creating UGC campaigns at #MyTWSteel, polls for new releases etc.


TW Steel run up to as many as 10 pre-order campaigns for their watches every year, and it is essential that these campaigns are driven mainly (or sometimes only) on digital. We have created a bespoke and impactful campaign structure which creates a cohesive approach and tone across organic, paid, website content, email marketing, display ads and community management, all managed by Pilot Fish Media.

Our Results

+116% YoY

Facebook Organic Revenue

+258% YoY

Display Ad Clicks

+21% YoY

Organic Website Clicks

Pilot Fish delivered us incredible results for our Black Friday and festive campaigns, with ROAS consistently over 5 for most campaigns and up to an incredible 14.8 for our abandon cart retargeting. Their team is responsive and helpful, making the whole process very easy for a small business like ours.
Leah Shaw Hawkins
Pickering's Gin
After meeting with Pilot Fish, we knew they were the team we’d been looking for! The best part about the partnership is that it is a collaboration, and we still have a lot of creative involvement, which was important to us.
Stefanie Bowles
Kick Ass Hostels
The work Pilot Fish has done for us with online marketing and social media has increased our online sales from almost zero to a point where many of our artists are making a very good income online. Their work has also increased our social media presence and following hugely, which we know we will benefit from for years to come. I can't recommend them highly enough!
Lynzi Leroy
Scottish Design Exchange
Pilot Fish could not have been better. We approached them to launch our product using paid advertising on Social Media, we were provided with clear advice on how to access our demographic and achieve our goals. Pilot Fish then enacted the campaign and managed it, along the way adding more creative. Their execution of the campaign meant we acheived over 1000 downloads on the product in a couple of weeks. We could not be happier with the results of the work and would happily reference them to anyone.
Adrian James
A dedicated and creative social-first team that works as an extension of our marketing department. PFM have been instrumental in helping us grow and develop our digital presence.
Jude Schweppe
Creative Director, Flowercard

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