After meeting with Pilot Fish, we knew they were the team we’d been looking for! The best part about the partnership is that it is a collaboration, and we still have a lot of creative involvement, which was important to us.
In 2013, The Edrington group engaged us to drive the expansion of Edrington brands into 18 new countries in Africa, the Middle East and Europe. Edrington were looking for an agency who understood the complexities and nuances of working in African markets and wanted to ensure that their global marketing initiatives were delivered in a way that engaged and resonated with local consumers.
After some very successful expansions, our partnership with Edrington continued for almost 7 years.
Budgets were limited as this initiative was seen as a ‘test the waters’ project and we had to overcome the key objection to purchase, which was price point.
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