Pilot Fish delivered us incredible results for our Black Friday and festive campaigns, with ROAS consistently over 5 for most campaigns and up to an incredible 14.8 for our abandon cart retargeting. Their team is responsive and helpful, making the whole process very easy for a small business like ours.
Fore Play Crazy Golf
One of our passions is helping local businesses thrive in the online space – which is exactly what we’re doing for Fore Play Crazy Golf. Through a full engagement-driving content strategy, along with Twitter outreach, community management and event support, we have supported FPCG through COVID-19 and will continue to do so in 2021.
Our Work
Objective
Having struggled to previously find a digital marketing agency that was able to truly capture Fore Play Crazy Golf’s unique tone of voice, the Glasgow/Edinburgh crazy golf venue contacted us to help them up their social media presence through on-brand, engaging content that would maintain their brand presence during the uncertainty caused by COVID-19.
Engaging and flexible content
We took over social media management and content creation for FPCG during the nationwide lockdown of 2020, and it was pivotal that we created a content strategy that seamlessly placed the brand in the minds of potential customers. We created a strategy based on engagement-driving content, such as our “FPCG characters”, which remained flexible during an uncertain situation, allowing us to make changes from one day to the next in accordance with government announcements.
Our Results
Since July 2020, we have achieved:
+48.7%
Organic content impressions
+2.5K%
Instagram Interactions
+23.97%
Total Community Size
+120%
Instagram Website Clicks
The work Pilot Fish has done for us with online marketing and social media has increased our online sales from almost zero to a point where many of our artists are making a very good income online. Their work has also increased our social media presence and following hugely, which we know we will benefit from for years to come. I can't recommend them highly enough!
Pilot Fish could not have been better. We approached them to launch our product using paid advertising on Social Media, we were provided with clear advice on how to access our demographic and achieve our goals. Pilot Fish then enacted the campaign and managed it, along the way adding more creative. Their execution of the campaign meant we acheived over 1000 downloads on the product in a couple of weeks. We could not be happier with the results of the work and would happily reference them to anyone.