One of the UK’s most beloved gifting companies – now make it digital. We’ve been working with Flowercard for many years, developing and nurturing their digital presence and online sales.
Flowercard approached us in need of modern digital marketing services as they aimed to move the business away from catalogue and phone orders. They wanted to reduce spend in offline marketing and bring the business to a new audience using social media, email marketing, SEO and PPC management.
As Flowercard had only just begun focusing on digital marketing (and hence were falling behind competitors!), we knew we needed to develop a bespoke and robust 360 digital marketing plan with a focus on social media and PPC management. By analysing existing data and current client avatars, we were able to create detailed audience sets for Facebook Ads, which the business had never used before, and start attracting new customers to the website.
Key Results in Year 1
Key Results for Q1 of Year 2 - ROAS +89.9% MoM, Ads Revenue +197.79%, Ad Spend +22%