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Flowercard

One of the UK’s most beloved gifting companies – now make it digital. We’ve been working with Flowercard for many years, developing and nurturing their digital presence and online sales.

Our Work

OBJECTIVE

Flowercard approached us in need of modern digital marketing services as they aimed to move the business away from catalogue and phone orders. They wanted to reduce spend in offline marketing and bring the business to a new audience using social media, email marketing, SEO and PPC management.

360 DIGITAL STRATEGY

As Flowercard had only just begun focusing on digital marketing (and hence were falling behind competitors!), we knew we needed to develop a bespoke and robust 360 digital marketing plan with a focus on social media and PPC management. By analysing existing data and current client avatars, we were able to create detailed audience sets for Facebook Ads, which the business had never used before, and start attracting new customers to the website.

Our Results

Key Results in Year 1

+17% YoY

Organic Social Revenue

+49% YoY

Paid Ads Revenue

+11% YoY

Email Marketing Revenue

Key Results for Q1 of Year 2 - ROAS +89.9% MoM, Ads Revenue +197.79%, Ad Spend +22%

After meeting with Pilot Fish, we knew they were the team we’d been looking for! The best part about the partnership is that it is a collaboration, and we still have a lot of creative involvement, which was important to us.
Stefanie Bowles
Kick Ass Hostels
The work Pilot Fish has done for us with online marketing and social media has increased our online sales for almost zero to a point where many of our artists are making a very good income online. Their work has also increased our social media presence and following hugely, which we know we will benefit from for years to come. I can't recommend them highly enough!
Lynzi Leroy
Scottish Design Exchange
Pilot Fish could not have been better. We approached them to launch our product using paid advertising on Social Media, we were provided with clear advice on how to access our demographic and achieve our goals. Pilot Fish then enacted the campaign and managed it, along the way adding more creative. Their execution of the campaign meant we acheived over 1000 downloads on the product in a couple of weeks. We could not be happier with the results of the work and would happily reference them to anyone.
Adrian James
Shoppa
A dedicated and creative social-first team that works as an extension of our marketing department. PFM have been instrumental in helping us grow and develop our digital presence.
Jude Schweppe
Creative Director, Flowercard

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