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Coulters

One of our longest standing partnership is with one of Edinburgh’s most respected institutions, Coulters Property. Providing a 360° digital service for Coulters, we have created an online presence unlike any competitor – one that we continue building every day.

Our Work

OBJECTIVE

With the competitive nature of Edinburgh property market, our client was looking to leverage digital channels that they had never used before (and none of their immediate competitors use!) to strengthen their position as a luxury real estate brand and generate quality leads.

We were tasked with creating an evergreen Facebook Ad campaign to raise their profile with the right audience and generate both buyer and seller leads at an efficient cost, as well as supporting them with SEO, Digital PR and Content Creation for all social platforms.

ADS FOR PROPERTY AGENTS

Working with the client we pinpointed the key demographics, behaviours and tastes the ideal customer has in order to create interest audiences to test. Along with these audiences, we created and tested various creatives, from property tour videos to image slideshows, in order to isolate the best performing ad types.

We also installed the Facebook Pixel and tagged the client’s website to track, not just leads, but also micro conversions that indicate in-market user behaviour. With this tracking in place we were able to optimise campaigns for lead generation and use retargeting techniques to re-engage interested users.

Using the user data generated by the pixel events, we were also able to create lookalike audiences of those who had made significant actions on the website, taking the guess work out of the targeting.

Our Results

886

Leads Generated

£12,537.06

Ad Spend

£14.15

Cost Per Lead

62,434

Landing Page Views

After meeting with Pilot Fish, we knew they were the team we’d been looking for! The best part about the partnership is that it is a collaboration, and we still have a lot of creative involvement, which was important to us.
Stefanie Bowles
Kick Ass Hostels
The work Pilot Fish has done for us with online marketing and social media has increased our online sales for almost zero to a point where many of our artists are making a very good income online. Their work has also increased our social media presence and following hugely, which we know we will benefit from for years to come. I can't recommend them highly enough!
Lynzi Leroy
Scottish Design Exchange
Pilot Fish could not have been better. We approached them to launch our product using paid advertising on Social Media, we were provided with clear advice on how to access our demographic and achieve our goals. Pilot Fish then enacted the campaign and managed it, along the way adding more creative. Their execution of the campaign meant we acheived over 1000 downloads on the product in a couple of weeks. We could not be happier with the results of the work and would happily reference them to anyone.
Adrian James
Shoppa
A dedicated and creative social-first team that works as an extension of our marketing department. PFM have been instrumental in helping us grow and develop our digital presence.
Jude Schweppe
Creative Director, Flowercard

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