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Barney’s Beer

There aren’t many things that are better than craft beer – especially during a national lockdown. Barney and his team contacted us in March 2020 to come up with a strategy to boost their online sales and digital reach/community beyond a small geographic area. So, we did.

Our Work

OBJECTIVE

To create an impactful and far-reaching digital presence for a small Edinburgh craft beer brand, helping them conquer more of the world – and sell more wonderful beer!

ORGANIC CONTENT

We wanted to create something that was just a unique and funky as Barney’s Beer. With a heavy focus on design and illustration, we created remarkable content that makes people stop scrolling.

BUZZ MARKETING

Barney’s depend heavily on their releases of new ranges. We focused lots of organic effort around creating buzz organically for new releases, creating teaser content and building excitement around new beers. The release of Barney’s Sours Box, which outperformed other releases by a mile, had a 7.52% engagement rate across social posts, organic reach of 1.4K people and 16.05% of all revenue for the period of release.

MEME-KETING

Audience research showed us that the young vibrant audience we wanted to acquire for Barney’s were not only marketing literates, but also identified and engaged with meme-culture and non-sales related content much more than CTAs. We created content that placed Barney’s Beer in real life situations, creating conversations and laughs among our audience.

Our Results

403% Increase

Digital Community Size

561% Increase

Organic Content Impressions

440% Increase

Engaged Users

After meeting with Pilot Fish, we knew they were the team we’d been looking for! The best part about the partnership is that it is a collaboration, and we still have a lot of creative involvement, which was important to us.
Stefanie Bowles
Kick Ass Hostels
The work Pilot Fish has done for us with online marketing and social media has increased our online sales for almost zero to a point where many of our artists are making a very good income online. Their work has also increased our social media presence and following hugely, which we know we will benefit from for years to come. I can't recommend them highly enough!
Lynzi Leroy
Scottish Design Exchange
Pilot Fish could not have been better. We approached them to launch our product using paid advertising on Social Media, we were provided with clear advice on how to access our demographic and achieve our goals. Pilot Fish then enacted the campaign and managed it, along the way adding more creative. Their execution of the campaign meant we acheived over 1000 downloads on the product in a couple of weeks. We could not be happier with the results of the work and would happily reference them to anyone.
Adrian James
Shoppa
A dedicated and creative social-first team that works as an extension of our marketing department. PFM have been instrumental in helping us grow and develop our digital presence.
Jude Schweppe
Creative Director, Flowercard

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