Our sociable Team.
Our Pilot Fish Crew have a wealth of experience as well as budding youth that completes a knowledgeable and energetic team. With a host of awards among us, we’re always striving for the best and don’t settle for anything less.
An expert in Social Media and Search, Stephen has over a decade of experience in the Digital Marketing industry, consulting for clients across a variety of sectors and markets. Offering a global service across territories including Africa, North America, Central Europe and The Middle East, he’s at the helm to make PFM an award winning digital marketing agency.
Head of Agency
A 1st Class Honours Graduate of a BSc International Business from the University of Dundee, Daniella has worked as the Marketing and Social Media Officer at The University of Dundee Centre of Entrepreneurship, The McGarry Agency & Fitness DK. Daniella started with us as a Digital Marketing Executive, quickly moving on to become our Campaign Director and, as of July 2020, our Head of Agency.
Key Accounts Director
A logical, strategic and measured thinker, Liam’s strengths lie in team management and ensuring that regular communication, meticulous planning and attention to detail result in outstanding work and unmatched client service. With experience working in both marketing and operations roles, Liam ensures it’s smooth sailing at all times in the PFM office.
A passionate problem solver who has worked in over 15 African countries, our Regional Director Mac is a marketing professional with senior experience in regional marketing roles and consumer packaged goods with industry leaders Diageo & Edrington. Based in Cape Town, Mac helps our clients fulfil their potential by driving business development in Africa and beyond.
Paid Ads Director
With extensive experience in digital marketing and communications, Matt is a pro at when it comes to planning, strategy, execution and optimisation of campaigns for Google Ads, Facebook and Instagram. Working closely with each client to make best use of available data and insights, Matt is 100% focused on delivering conversions and maximum ROI for each campaign.
Master of copy and a native of Dublin, Jude is a multi award-winning creative and content writer with ten years’ agency experience working with some of the world’s biggest brands in a variety of industries including automotive, drinks, technology, financial services and sports.
With a large array of skills from design and photography to video editing, Ansi has created compelling and engaging content for a multitude of industries across numerous countries from South Africa to Kazakhstan.
Senior Creative Consultant
Coming from promotions in the broadcast industry for companies like Universal, the BBC and UKTV, Joe has a wealth of creative knowledge across television, social media, print and PR that has led to him winning multiple Global, European and UK awards for his work.
Creative Content Writer
Our in-house content expert, Freya carries years of copywriting experience in her bag, for example at Perlego and Impact Magazine. She now makes sure all PFM content is perfect, from commas to puns, across our entire clientele.
Senior Community Manager
Angus is the team’s youngest member but that doesn’t make him any less mighty. This digital native uses his online savvy and copywriting skills to directly engage with our clients’ communities online, across a range of industries including drinks, sports and luxury items.
Junior Community Manager
The ever-chatty Ben lives and breathes social online and in person, using his copywriting skills to full effect while serving as the first point of call for all community management across a range of industries including drinks, fashion and sports.