Our Team
Our sociable Team.
Our Pilot Fish Crew have a wealth of experience as well as budding youth that completes a knowledgeable and energetic team. With a host of awards among us, we’re always striving for the best and don’t settle for anything less.
Founder
Stephen Gorman
An expert in Social Media and Search, Stephen has over a decade of experience in the Digital Marketing industry, consulting for clients across a variety of sectors and markets. Offering a global service across territories including Africa, North America, Central Europe and The Middle East, he’s at the helm to make PFM an award winning digital marketing agency.
Head of Agency
Daniella Karaoglan
A 1st Class Honours Graduate of a BSc International Business from the University of Dundee, Daniella has worked as the Marketing and Social Media Officer at The University of Dundee Centre of Entrepreneurship, The McGarry Agency & Fitness DK. Daniella started with us as a Digital Marketing Executive, quickly moving on to become our Campaign Director and, as of July 2020, our Head of Agency.
Key Accounts Director
Liam Lapping
A logical, strategic and measured thinker, Liam’s strengths lie in team management and ensuring that regular communication, meticulous planning and attention to detail result in outstanding work and unmatched client service. With experience working in both marketing and operations roles, Liam ensures it’s smooth sailing at all times in the PFM office.
Paid Ads Director
Matthew Hainey
With extensive experience in digital marketing and communications, Matt is a pro at when it comes to planning, strategy, execution and optimisation of campaigns for Google Ads, Facebook and Instagram. Working closely with each client to make best use of available data and insights, Matt is 100% focused on delivering conversions and maximum ROI for each campaign.
Lead Creative
Ben Stapleton
Our Creative Lead, Ben, is here to help our clients make a splash. Formerly of Saatchi & Saatchi, he has a wealth of experience in both creative work and post-production for the likes of Coca Cola, Absolut, Toyota and Jameson. He now works across our portfolio of clients to bring innovative strategy and bold creative to their digital marketing.
Regional Director
Mac Mabidilala
A passionate problem solver who has worked in over 15 African countries, our Regional Director Mac is a marketing professional with senior experience in regional marketing roles and consumer packaged goods with industry leaders Diageo & Edrington. Based in Cape Town, Mac helps our clients fulfil their potential by driving business development in Africa and beyond.
Senior Designer
Ansi Gilfillan
With a large array of skills from design and photography to video editing, Ansi has created compelling and engaging content for a multitude of industries across numerous countries from South Africa to Kazakhstan.
Midweight Account Manager
Angus Richmond
This digital native has been with us for a while now after graduating with a MA in International Business from the University of Dundee. After showing us his brilliance in establishing relationships with consumers as our Senior Community Manager, Angus has taken over the role of Account Management, working across our portfolio ensuring that every day runs as smoothly as our content does.
Creative Content Writer
Freya Whiteside
Our in-house wordsmith and Creative Content Writer, Freya joined PFM after graduating from the University of Nottingham with a 1st class degree in English. Having honed her content writing skills while working for start-up Perlego, Freya provides clients with snappy social media copy and perfectly proofed content, and works within the creative team to craft digital content for their socials.
Junior Account Manager
Zoe Scott
After graduating from the University of Strathclyde with a BA in International Business, our Junior Account Manager Zoe joined PFM to help steer our clients to success. A skilled communicator and strategic thinker, Zoe assists our clients with strategy and planning, and has shown off her natural flair for digital on her IG account @vibrantlyfree.
Digital Designer
Paul Baxter
Our Digital Designer Paul captures our clients’ style through his design, illustration and editing skills. With a BSc from Glasgow Caledonian University in Digital Design, Paul gained experience working in agencies such as Trend Agency and Ibiza Digital Media before joining our crew. He now works to create eye-catching creative and beautiful content for our clients.
Senior Creative Consultant
Joe Kusionowicz
Coming from promotions in the broadcast industry for companies like Universal, the BBC and UKTV, Joe has a wealth of creative knowledge across television, social media, print and PR that has led to him winning multiple Global, European and UK awards for his work.