Our Team
Our sociable Team.
Our Pilot Fish Crew have a wealth of experience as well as budding youth that completes a knowledgeable and energetic team. With a host of awards among us, we’re always striving for the best and don’t settle for anything less.
Founder
Stephen Gorman
An expert in Social Media and Search, Stephen has over a decade of experience in the Digital Marketing industry, consulting for clients across a variety of sectors and markets. Offering a global service across territories including Africa, North America, Central Europe and The Middle East, he’s at the helm to make PFM an award winning digital marketing agency.
Head of Agency
Daniella Karaoglan
A 1st Class Honours Graduate of a BSc International Business from the University of Dundee, Daniella has worked as the Marketing and Social Media Officer at The University of Dundee Centre of Entrepreneurship, The McGarry Agency & Fitness DK. Daniella started with us as a Digital Marketing Executive, quickly moving on to become our Campaign Director and, as of July 2020, our Head of Agency.
Key Accounts Director
Liam Lapping
A logical, strategic and measured thinker, Liam’s strengths lie in team management and ensuring that regular communication, meticulous planning and attention to detail result in outstanding work and unmatched client service. With experience working in both marketing and operations roles, Liam ensures it’s smooth sailing at all times in the PFM office.
Paid Ads Director
Paff Evara
A self-confessed data nerd, Paff is a Paid Ads expert with extensive experience in planning, implementing & optimising digital campaigns across Google Ads, Facebook & Instagram. A Digital Marketer of the Year finalist in 2020, Paff specialises in aligning our client’s digital strategy to their unique customer journey, in order to drive real, measurable results.
Lead Creative
Ben Stapleton
Our Creative Lead, Ben, is here to help our clients make a splash. Formerly of Saatchi & Saatchi, he has a wealth of experience in both creative work and post-production for the likes of Coca Cola, Absolut, Toyota and Jameson. He now works across our portfolio of clients to bring innovative strategy and bold creative to their digital marketing.
Midweight Account Manager
Angus Richmond
This digital native has been with us for a while now after graduating with a MA in International Business from the University of Dundee. After showing us his brilliance in establishing relationships with consumers as our Senior Community Manager, Angus has taken over the role of Account Management, working across our portfolio ensuring that every day runs as smoothly as our content does.
Senior Creative Content Writer
Freya Whiteside
Our in-house wordsmith and Senior Creative Content Writer, Freya joined PFM after graduating from the University of Nottingham with a 1st class degree in English, as a junior content writer. Having honed her content writing skills while working for start-up Perlego, Freya provides clients with snappy social media copy and perfectly proofed content, and works within the creative team to craft digital content for their socials.
Paid Ads Executive
Zoe Scott
After graduating from the University of Strathclyde with a BA in International Business, Zoe joined PFM to help steer our clients to success as a junior account manager. A skilled communicator and strategic thinker, Zoe quickly showed a keen interest and extensive skills in paid ads, eventually moving to a Paid Ads Executive role within the team.
Digital Designer
Gareth Gra
Gareth AKA Gra, a seasoned design freelancer, joined the PFM team, quickly becoming a valued partner to both colleagues and clients. A Glasgow Caledonian graduate with roots in Ireland, specialising in motion design, animation and 3D, Gra helps us create engaging creative assets for all our clients.
Creative Content Creator
Iona French
Iona joined us after graduating from DJCAD with a first class honours in Graphic Design, and has been creating amazing content for our clients ever since. Iona wows us with anything from beautiful concepts, graphics, illustrations and much more.