Pioneers

One of Europe’s leading watch brands was looking for one agency to take over the management of all their digital marketing efforts

The Brief

When we began working with them, they had a number of different suppliers and it was a challenge to effectively manage output and workflow. They wanted a uniform approach where everything was taken care of ‘under one roof’ with one key point of contact.

Our approach

Over the course of several meetings and workshops we established key business aims and looked at how we could improve the management and execution of digital campaigns and ensure that marketing teams in all countries were on the same page. Our remit now includes:

  • Weekly content for Facebook and Instagram
  • Community management of 940000 followers in 10 countries through countless languages
  • Facebook ads management
  • Email marketing
  • Creative strategy and campaign ideas
  • Creation of a robust brand bible for use in all markets

The Results

Key results over a 9-month period

  • Affiliate Marketing – increase of 83% YOY.
  • Email Marketing – increase of 21% YOY.
  • Organic social (not sponsored) – increase of 7% YOY.
  • Facebook ads: Driving over 6 figure revenue worth of purchases through Facebook ads alone at a CPC of €0.49
  • Facebook following increased by 33000
E-commerce personalised gifting company
The Glasshouse Hotel