Personalised gifting company

One of the UK’s biggest personalised gifting companies approached us in need of modern digital marketing services as they aimed to move the business away from catalogue and phone orders.

The Brief

One of the UK’s biggest personalised gifting companies approached us in need of modern digital marketing services as they aimed to move the business away from catalogue and phone orders. They wanted to reduce spend in offline marketing and bring the business to a new audience using social media, email marketing, SEO and PPC management.

Our approach

As the business had only just begun to focus on digital, we helped them develop a robust 360 digital marketing plan with a focus on social media and PPC management. By analysing existing data and current client avatars, we were able to create detailed audience sets for Facebook ads, which the business had never used before, and start attracting new customers to the website.

In our first year of activity with the client, our work included:

  • Weekly content for Facebook and Instagram as well as business hours community management
  • Email marketing
  • PPC management and SEO campaigns
  • Strategy and campaign planning for a 12-month period
  • Copy audit and development of new brand TOV to be used across all comms

After 12 months of working with the client, we continued to successfully implement and optimise our campaign.

The Results

Key Results in Year 1

  • Affiliate Marketing – increase of 37% YOY.
  • Email Marketing – increase of 11% YOY.
  • Organic – increase of 17% YOY.
  • PPC – increase of 8% YOY.
  • Paid ads (Facebook & Instagram) – increase of 49% YOY.

Key Results in Q1 of Year 2

  • ROAS – increase of 89.9% month on month
  • Revenue – increase of of 196.79% with only 22% increase in spend
  • CPA – 131% decrease over 2 month period.

37%

Increase YOY Affiliate Marketing

11%

Increase in revenue from Email marketing

49%

Increase YOY revenue from social ads
37,000,000 Followers Reached
The Famous Grouse