Car Tyres is a well-known supplier of quality car tyres at affordable prices with a successful e-commerce model

The Brief

They approached us to help them establish a presence on Facebook and test Facebook ads as a way of generating enquiries and sales.

Our approach

We worked with Car Tyres to develop a personable brand avatar and online tone of voice, which allowed us to position the business as ‘The Voice of the Driver.’ We then did the following:

  • Created a detailed customer avatar so we knew who we were speaking to online and what their specific needs were
  • Created a brand look and feel for all weekly content on Facebook so that posts looked uniform and recognisable as ‘’
    Developed detailed audience sets for a hyper-targeted Facebook campaign during the school holidays when parents were clocking up a lot of mileage
  • Business hours community management, responding to customer queries and comments

The Results

Our ‘school holidays’ campaign generated new customers via Facebook who had not heard of the brand before. With a small budget we delivered 600 website visitors in 30 days with 22 conversions at a cost of 0.36 per conversion, which was lower than PPC.

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