Who are the most engaging celebrities on Instagram? We've studied the engagement rates and influencer fees of 75 of the highest profile Instagrammers to reveal those who are best at engaging with their fans and who are the best value for brands to work with?
|Rank||Instagram handle||Niche||No. of
per post (avg)
On average, women provide better value for money than men, however men typically get a better level of engagement, despite having a lower average follower count.
Beauty Instagrammers see the highest level of engagement from their fans, with food Instagrammers seeing the lowest. The best value for money comes from fashion, closely followed by those identified as influencers. The worst value for money for brands is from celebrities closely followed by sports stars, however these typically have higher follower counts.
The Instagrammer with the highest level of engagement is James Charles, who also provides the best value for money, charging a fee which equates to less than $0.01 per engagement.
The Instagrammer who offers the worst value for money is Naomi Giannopoulos who charges a fee which is the equivalent of $0.68 per engagement.