How Web Design Can Help Your Business

No matter what industry you’re in, having an online presence can have a huge impact on how successful your business is. There are multiple ways you can shout about your business online, for example through various social media platforms like Instagram or TikTok, but having a website is crucial for generating more revenue.

Not only does your business need a website, it needs to be a good one! With over 10,000 new websites being created every hour, yours needs to be engaging. Shockingly, website visitors take approximately 0.05 seconds to form an opinion about a site. So with such an incredibly short time to capture the user, the visual aspect of the website will be key in keeping users engaged enough to stick around for more.

Besides having a striking website that makes a great first impression, here are three ways that great web design can help your business flourish. 

 

It can help you stand out from the crowd

Great web design can really set you apart from the crowd, which is especially relevant for small businesses. Keeping in mind that there are over 1.7 billion websites in the world, it’s important to note that if your website and content look exactly like everyone else’s, it’s likely that no lasting impression will be made on your visitors.

A purposefully designed website can help you showcase your company’s culture and values, allowing your audience to make an emotional connection with your brand. This will help you show how you’re different from competitors and why customers should buy from you!

 

It can enhance the customer experience

The better your website, the better experience your visitors will have. They’ll be able to find the answers they want and buy the products and services they need with ease. They’ll also have a better time interacting with you or acquiring your contact details if they need to get in touch.

 

It can save money

A well-designed business website is the best, most cost-effective marketing tool out there. Many business owners feel they are cutting costs by designing their own websites, but in most cases, their lack of design and optimisation expertise actually costs them more than a professional design service. 

It’s likely that a poorly designed website will have little to no chance of success, and you’ll end up paying a hefty price when it comes to rankings, traffic, and conversions. By creating a great website from the get-go, you can eliminate the need to pay extra money to fix bad design and will reduce the chance of non-returning customers as a result of poor first experiences. 

Websites have become essential to business today, and I strongly recommend creating one if you haven’t done so already. You can improve your website over time, but the key is to start.

 

Want to chat more about how we can improve your online presence through web design? Get in touch with me at rachel@pilotfishmedia.com!