There has been a lot of talk around influencer marketing recently and whether or not it is a worthwhile venture for brands in 2018. We have seen lots of examples of how influencer marketing can give brands access to audiences through a different voice of an influencer. As influencer marketing has gathered pace, we have seen prices soar and brands have started asking the question is it really worth it?
GDPR is a pain in the butt. There, I said it. Legal data regulations that can result in massive million pound fines really do pile the pressure on marketing departments, not to mention that most email databases are going to halve overnight.
With over 1.32 billion daily active users spending 50 minutes a day on average on Facebook (desktop/mobile), it is no wonder Facebook is the smart place to advertise. The best thing is you can get started with minimal effort, and see results when spending as little as £10.
If you are considering using social media advertising for the first time, the sheer amount of options can make the process pretty confusing.
However, Facebook is certainly the place to start. There are two good reasons for this; first being that it by far has the most users (over 1.8 billion) and secondly, it has the widest variety of advertising options.
We would like you to meet our new team members … ?
One of the best things about working with clients in Africa is that we have been lucky enough to get to know so much more about the culture, the social landscape, the politics, the economy and of course the incredible people who call this vast continent home. It would be fair to say that we’ve grown rather fond of the place over the past three years – particularly our three key markets: South Africa, Kenya and Nigeria.
Working, as we do, with clients in the Scotch whisky space, we wanted to do some digging to find out how successful the leading brands are at interacting and engaging with their fans in a meaningful way. Whisky aficionados are a passionate lot; they love to talk about their favourite expressions, any collectibles they might own or covet, and any new expressions they’re keen to try.