Twitter has fast become a marketing powerhouse for brands and businesses who want to reach their audience on a more personal level, it thrives off communication. However, with a limited amount of characters to make an impression it requires a great deal of skill to increase your brands visibility, traffic to your site and sales.
Growing a real following on Twitter takes more than posting news whenever your company releases a new product or has an upcoming event. It’s about engaging with your target audience and interacting with them. It’s not how many followers you have, but how many relevant followers you have. If you want to raise brand awareness, there’s no better place to start your campaign than on Twitter. When used wisely and efficiently, Twitter can help you reach out to an incredible number of people and unlock new opportunities to grow your business online.
Here are 10 tested ways to increase your engagement on Twitter.
Craft your tweets to receive more attention
Generate compelling, high-quality, short content that stands out and brings added value to your followers! Share nuggets of wisdom from industry events, and live tweet from them when possible. Your Tweets shouldn’t consist of only headlines with a link, inspirational quotes or funny statements. They should open the door for communication and conversation.
Researchers say that tweets under 100 characters receive 21% more attention than the others. They are more likely to get retweeted as it makes it easier for people to retweet you and add their own commentary when you leave room in a tweet.
Insert links to increase retweeting
Tweets that include links are 86% more likely to be retweeted as they increase reader interaction. Unless you can insert massive amounts of knowledge in 100 characters, links are the way to go to drive customers to your product.
It is advisable to insert links in about 70-80 % of your tweets.
Win traffic through visual appeal
Stop thinking of Twitter as a text-only platform, Twitter users are a visual bunch. Studies have shown that posting more images and videos on Twitter can increase your engagement by 200%! They are an eye-catching and effective way to make followers curious and entice them to check out what else you have for them. Stunning visuals will go a long way to help your updates stand out amongst the other tweets in your followers’ text-dominated Twitter streams.
People feel more empathy whenever they see images of people so post images that include people when possible. You can use a bit of red to grab your audience’s attention but use it sparingly or use a little blue to instil trust. Too much blue however can be seen as cold, distant, and unfriendly so try not over use it.
Gain active followers with Twitter Chats
To get started, look for Twitter chats related to your industry. Indulge in meaningful conversations, add value to them and try to differentiate yourself. The key to success with Twitter chats is interaction.
Can’t find any Twitter chats for your industry? Start your own chat and encourage people to ask you questions, get advice, or discuss an important topic. Reply to chatters, @mention them so they receive a notification and keep engaging with new connections after the Twitter chat is over.
Twitter chats are so effective because the people who participate in them are the ones that enjoy actively engaging on the social network. They use it to interact and are therefore the types of users who are going to reply to your Tweets, retweet your content and amplify your message.
Maximise engagement by tweeting during peak times. Always Respond
Experiment with what times work best with your audience and schedule your posts to go out then to increase the likelihood of your tweets appearing in your follower’s feeds. Your peak times are not necessarily when the most users are active on Twitter, it is when your audience is most engaged. It may be 2:00 – 3:00 AM when user feeds are less busy and people can take their time browsing through posts. Since there are fewer tweets to compete against, your posts will stand out more and people have more time to peruse them without getting over whelmed. The best days for Twitter engagement tend to be Saturday and Sunday.
Don’t forget to respond. Responding shows your interest in your audience and their responses. The more your followers see you, the more followers you’ll likely earn.
Engage with retweets and ask for a retweet
Read what your followers are tweeting about and re-tweet when something sounds interesting. When you retweet, customise the copy and add your own thoughts. Your followers will like the fact that you interacted with them and will take more interest in what you have to say.
Don’t be shy and ask for a retweet. People are 4 times more likely to retweet something if you ask than they are if you don’t but make sure to use “retweet” instead of RT. The retweet rate for “retweet” requests is 23 times higher than the engagement rate for “RT” requests. Caution, though. Don’t bombard your audience with constant requests to spread your message.
Increase efficiency by integrating cross channel marketing
Twitter is an excellent social media platform but combining it with Facebook and an Instagram account makes it even more powerful. Stream your tweets to your Facebook wall or post photos on Instagram, and then tweet them to save time and energy. This is especially effective for promotions and giveaways.
Connect better with your audience through Live Twitter
Live video is the most immersive way to connect with your audience on a real and personal level. When you’re live, anyone on Twitter and Periscope can join your live video and participate in your experience by commenting or sending hearts to show their support. Live video brings moments and events to life in a way that no other medium can. It’s an excellent way to engage with followers, build a level of trust for your brand and connect on a human level. Celebrating your team’s win at an awards show? Exploring a new city? Find yourself in the middle of something amazing? Go live on Twitter and let others experience it with you. Live events showcased on Twitter are also shown to gain more interaction than regular tweets.
Double your engagement rate with hashtags
Tweets with hashtags receive two times more engagement than those without plus, they create higher visibility on Twitter. Use hashtags related to your posts so users searching for related items on Twitter can find your tweets and try to limit yourself to two hashtags per tweet. Pay attention to the hashtags influencers in your niche are already using for similar topics, search for trending or industry-specific hashtags and try creating your own custom hashtag to use every time you tweet. For example, CEO of Smith Widgets James Smith hashtags #smithsayings every time he posts a clever piece of business inspiration.
Increase your brand influence with Conversational Ads
Twitter ads are one of the best ways to reach out to a massive amount of users, using the platform’s official promotion services. This has been proven to be an effective way increase brand engagement with compelling images or videos and campaign hashtags that drive Retweets, likes, and follows. Conversational ads take this a step further by including call to action buttons and easier sharing options with customizable hashtags that drive consumer engagement.
When a user taps the call to action button, a pre-populated brand message appears along with creative hashtag buttons. The consumer can then personalize the Tweet and share it with his or her followers. As a thank you, the consumer then receives a message from the brand for having engaged with the Tweet.
Organic conversation starters like this one can be highly beneficial for advertisers and marketers, as it directly influences consumer behaviour to take action.
Use these 10 powerful tips to increase traffic, analyse your results, and then make the changes that work best for you and your company.
What is your best trick for increasing Twitter engagement?