The 3 Rs: Addressing the Issue of Social Media ROI

Ever since the first early adopter brands recognised the potential in social media marketing, return on investment (ROI) has been under scrutiny. Whether it be allocating resources for creating content and running accounts or putting media spend behind content, brands have always been sceptical of the ROI value. Currently, social media marketers view sales as the most important KPI and almost have to disregard other statistics as they are under pressure to deliver quantifiable results to clients or department heads.

Celebrity Engagement: The Most Engaging Celebrities on Instagram

There has been a lot of talk around influencer marketing recently and whether or not it is a worthwhile venture for brands in 2018. We have seen lots of examples of how influencer marketing can give brands access to audiences through a different voice of an influencer. As influencer marketing has gathered pace, we have seen prices soar and brands have started asking the question is it really worth it?

Top Five Tips to Survive GDPR

GDPR is a pain in the butt. There, I said it. Legal data regulations that can result in massive million pound fines really do pile the pressure on marketing departments, not to mention that most email databases are going to halve overnight.