Pilot Fish Media has a New Captain

Welcome to our new Head of Agency, Daniella Karaoglan. A letter from our Founder, Stephen Gorman.

 

Since founding Pilot Fish Media in 2013, I’ve been thrilled to see it grow and evolve into the vibrant social media agency we are today, with an array of different clients and exciting challenges to develop and master. From our humble beginnings I couldn’t have imagined how quickly we would blossom into an all-encompassing digital agency. The team has expanded, new expertise has been added and our portoflio has grown considerably.

I too have had various parts of my life multiply, both in business but also with new additions to the family. With all that in mind, I made the decision that in order to give our ever-expanding list of clients the top-quality professional experience and content they deserve, Pilot Fish Media would need to appoint a new Head of Agency. It is therefore with great pleasure I can announce that our very own Daniella Karaoglan has been promoted to ensure our lengthening list of brands will continue to get the care and expertise they should.

Daniella (affectionally known as Dan) came on board as the Campaign Director for the past year and was already been going above and beyond bringing all hands-on deck in an incredible effort that has seen our portfolio triple over that period. Part of this success can be put down to her focus on creative as well as the data, to provide the complete package to brands from all fronts.

Growing up between Denmark and Brazil, Daniella moved to Scotland to study International Business. She fell in love with the country and, after various other social media and digital marketing positions where she more than learnt the ropes, Dan found herself landing at Pilot Fish Media. Since then her focus has been on making waves with outstanding creative and disruptive digital, helping our brands go from strength to strength. This coupled with always running a tight ship with an ethos of transparency, honest reporting and exploring how to gain optimal performance through collaboration, both within the team and with clients, has led to long standing and fantastic working relationships with treasured brands.

It was therefore not a hard decision to appoint Dan our new Head of Agency – a position which I know she will not take lightly. Already implementing a new strategic plan over the course of the next few months, Dan’s main aims will not only be to continue providing our clients with a first-rate service but optimising the team internally. This includes some new additions of staff and expertise, improving the team’s welfare (especially during such a long period of working remotely) and developing the brand as a whole, to put Pilot Fish Media at the fore of social and online as we move through an always changing digital landscape.

This isn’t to say I won’t continue to be involved of course, think of it as Pilot Fish Media having a new energetic and adventurous captain at the helm, with an old sea dog ready to give words of wisdom to her along the way.

 

Stephen Gorman – Founder, Pilot Fish Media

Marketing during the pandemic – social media advertising advice

The global pandemic has fundamentally changed the way we do business, as every company under the sun has been affected. Consumer behaviours have changed considerably and with all the talk of a new ‘normal’, things won’t be going back to the way they were any time soon. Now that the way we market to consumers must change, here are some key points to consider for social media advertising.

How We Make Working From Home Actually Work

The Pilot Fish Media team are no newbies to the working from home rodeo brought upon us all by Covid-19. People all over the world are having to rethink their routines, boost their productivity with a never-ending supply of Netflix (and snacks) at home, and work around bad makeshift desks and loud family members. So, we thought we’d rally our crew to give their best tips for making working from home work for you – even if you’ve never done it before.

Coping with Coronavirus: Make your Marketing Count

The spread of coronavirus has become a source of worry for both individuals and businesses. While public health remains the foremost concern, with safety measures currently being taken to delay the spread of the virus, businesses of all sizes are anticipating a loss in revenue and an increased strain on their finances. In this period of uncertainty, we’re looking at the ways businesses can cope with changing consumer habits as coronavirus necessitates self-isolation and social distancing.

Do All Businesses Need a Sustainability Manifesto in 2020?

Unless you’ve been living under a rock, you’ve probably read recently about different companies launching sustainability manifestos, thus putting down in writing pledges to run more eco-friendly companies and manufacture greener products. This month, for example, Scottish craft-beer company BrewDog set out its pledges, including providing vegan alternatives, eliminating plastics in its packaging and favouring recyclable materials.

Digital Marketing 2019 – A Year in Review

2019 has been a rollercoaster of a year, especially when it comes to marketing and digital. We have seen campaigns take us by storm, positively and negatively, and the clear impact of the consumer voice becoming louder and louder across the digital atmosphere. We thought that it was time to take a look back at the good, the bad and the quirky of all-things-digital-marketing of 2019, to take these lessons with us, as we move into a new digital landscape in 2020. Here are the main things the team have been talking about this year.