How We Make Working From Home Actually Work

The Pilot Fish Media team are no newbies to the working from home rodeo brought upon us all by Covid-19. People all over the world are having to rethink their routines, boost their productivity with a never-ending supply of Netflix (and snacks) at home, and work around bad makeshift desks and loud family members. So, we thought we’d rally our crew to give their best tips for making working from home work for you – even if you’ve never done it before.

Coping with Coronavirus: Make your Marketing Count

The spread of coronavirus has become a source of worry for both individuals and businesses. While public health remains the foremost concern, with safety measures currently being taken to delay the spread of the virus, businesses of all sizes are anticipating a loss in revenue and an increased strain on their finances. In this period of uncertainty, we’re looking at the ways businesses can cope with changing consumer habits as coronavirus necessitates self-isolation and social distancing.

Do All Businesses Need a Sustainability Manifesto in 2020?

Unless you’ve been living under a rock, you’ve probably read recently about different companies launching sustainability manifestos, thus putting down in writing pledges to run more eco-friendly companies and manufacture greener products. This month, for example, Scottish craft-beer company BrewDog set out its pledges, including providing vegan alternatives, eliminating plastics in its packaging and favouring recyclable materials.

Digital Marketing 2019 – A Year in Review

2019 has been a rollercoaster of a year, especially when it comes to marketing and digital. We have seen campaigns take us by storm, positively and negatively, and the clear impact of the consumer voice becoming louder and louder across the digital atmosphere. We thought that it was time to take a look back at the good, the bad and the quirky of all-things-digital-marketing of 2019, to take these lessons with us, as we move into a new digital landscape in 2020. Here are the main things the team have been talking about this year.

Don’t Fake it to Make It – It Won’t Work

In the era of ‘fake news’ people are becoming wise to how social media isn’t always what it seems.

Many of our much loved ‘gram celebs have been embracing the idea of ‘Instagram V Reality’ to show how what is being posted is highly edited, specifically shot and a matter of perspective. However, the deception doesn’t just stop there.

Brands themselves are guilty of buying followers, using bots and trying to game the system to make themselves seem more attractive to real followers. While this may initially seem like a good tactic for your company, it isn’t as effective as you might think.

Is There Gold at the End of the Rainbow? The Dangers Surrounding Cause Related Marketing

It’s not news to anyone that, in the age of social revolution and #metoo movements, purpose-driven marketing is the new black. The days of the passive consumer are over, and those of the customer who demands transparency have arrived.

Today what a brand stands for matters at every single consumer interaction level. What Edelman refers to as belief-driven consumers (64% of consumers in 2018!) will choose, switch and avoid brands based on their political and social involvement and representation. It is therefore no surprise that each year throughout summer, rainbows magically appear everywhere we look.