The secret to productivity at PFM – we reveal our favourite productivity apps!

Productivity and effective time management is key to staying focussed, making the most of the hours in the day and checking off your to-do list. Time is valuable, especially when working from home where we are surrounded by seemingly endless distractions – from the snack cupboard to the dog barking at the neighbour through the window.

At PFM, we pride ourselves on dedicating our time to producing high quality work for our clients. Our team have shared the productivity tools they find most helpful when it comes to getting the most out of their working hours. They may even help you find your new favourite to help you get the most out of your day!

 

Ben (Creative Lead)

As a member of the creative team, I am always on the lookout for resources which help me find that happy balance between time management and creative inspiration. That’s why I stand by Noisli as my favourite productivity tool. Noisli is a digital space which allows me to create the perfect sound environment that enhances my creativity and focus. Building my perfect sound environment allows me to quickly get into the ‘zone’, reduce stress and block out those distracting noises.

 

 

Zoe (Junior Account Manager)

When it comes to maintaining productivity when completing longer tasks and projects, I swear by the Pomodoro technique. If you haven’t heard of it, this technique breaks work up into 25-minute intervals with 5-minute breaks in between. This method helps me maintain focus and productivity for 25 minutes and use those 5 minutes in between to move around, grab a cuppa, and come back refreshed and ready to tackle another 25 minutes of focus. My favourite tool for this is the Focus To-Do app which combines the Pomodoro technique with task management so you can clearly organise your to-do list and build lasting habits!

 

 

 

Matt (Paid Ads Director)

In terms of time management, my Google calendar is a reliable tool in helping me stay organised as it allows me to plan my to-do list around client and internal team meetings. I am able to easily share my calendar with others, set reminders and even sync it with my phone to streamline my organisational processes. When it comes to task management, Trello has been an unwavering favourite of mine for a few years now. It’s a free, easy to use, collaborative and visual tool which allows me to organise my to-do list and ensure I effectively manage my daily priorities.

 

Daniella (Head of Agency)

When it comes to organising my daily list of tasks and maintaining my productivity throughout the day, I value the integrated workspace app Notion. The platform allows you to organise your to-do list like never before, as Notion allows you to personalise and bring clarity to your to-do list through minimalist design and streamlined templates. A close second on my list has to be Flora, the productivity app based on virtual gardening. We can all relate to how distracting our smartphones can be – with notifications popping up every few minutes from the plethora of apps that (somehow?) ended up on my phone, it’s hard not to get distracted. Flora is the one app which actually rewards you for putting your phone down – through virtual tree planting. It’s a great concept which helps you stay focussed on your tasks and helps you build positive habits.

 

 

 

Freya (Creative Content Writer)

If you haven’t already, you need to introduce the mindfulness and meditation app Headspace into your daily routine. For me, being my most productive self involves taking on tasks one step at a time and giving myself room to pause and clear my head between tasks. This is where Headspace is an amazing tool. Not only does the app make mindfulness and meditation both simple and accessible, it gives you the tools to train your mind and address the fundamentals of increasing your focus to get more done in less time. If you really want to make the most out of the hours in the day, I’d definitely recommend giving it a go. My personal favourite productivity meditations on the app are the focus and creativity meditations.

 

Paul (Junior Designer)

At PFM, we use Monday.com for daily task management, account management and communication. Monday.com has transformed remote working for me and that is why I put it at the top of my list of productivity tools. It allows me to clearly visualise and plan out my week, easily communicate with the rest of the team and keep focussed and accountable on each and every one of my tasks. It has also significantly reduced the number of emails that pile up on my inbox each day, which is definitely a bonus!

 

 

Angus (Midweight Account Manager)

Despite the seemingly endless productivity tools available, I have a firm favourite when it comes to concentration and getting in the ‘zone’ and that is Spotify. As an app which many of us already use on a daily basis, over the past few years I have used the service to create a personalised playlist which includes tracks that improve my mood, reduce stress and help me focus. A much-loved artist of mine, which I recommend to you all, has to be Kid Cudi and his neo-psychedelia which always helps me concentrate. Spotify have their own selection of pre-built playlists which are tailored to helping listeners focus. I recommend their Lo-Fi Beats playlist as a great starting point, but it’s always fun to experiment with different tracks and figure out what works best for you.

 

 

Why Digital Marketing is more important than ever in a global pandemic

It is becoming harder and harder for businesses to avoid the shift that marketing approaches have taken from traditional to digital. Digital marketing breaks the boundaries of traditional marketing as it enables businesses to reach significantly wider audiences in a highly cost-effective and measurable way. Consider the addition of a global pandemic and the need for businesses to adopt a digital marketing strategy is crucial.

Now more than ever, your customers are online.

The concept of a ‘new normal’ has led us to rely on technology more than ever as it enables us to communicate with friends and family, be entertained, keep up to date on current events and simply browse in order to keep ourselves occupied. This year, social media platforms saw a significant increase in engagement. The mobile network provider EE reported a 45% increase in data usage for communication services and online browsing between February and May 2020. By June, Facebook reported that 100 million more users had joined their network, with the fastest growing demographic being those aged 65+. On top of this, many businesses have built solutions to social distancing measures by building apps for customers to place orders when in a restaurant or bar. The continued use of these methods is further encouraging consumers to engage with their smartphones, therefore, leading to more engaged users. 

Social media marketing is key to building and maintaining relationships with your consumers in 2020.

If this isn’t enough to convince you of the importance of digital marketing in 2020, consider the benefits it brings to your business – benefits which have only become more prominent through a global pandemic. Digital allows brands to actively engage with their consumers and maintain a high level of customer service, without the need for physical interaction. Digital presents new and creative outlets for brands to engage with consumers through a pandemic, for example through creative content, online events or live streams. Social media marketing is one of the most cost-effective marketing tools out there which allows you to have complete control of who you target, how much you spend and the message you communicate. Let’s not forget that the average price for Facebook ads decreased by 6% in 2019 while ad impressions increased by 37%! 

With the acceptance of a ‘new normal’ and the prediction that consumer behaviour will continue on the same trajectory (even post pandemic) it is important that businesses embrace digital as an opportunity for their brand to align with consumer behaviour in 2020 and implement a strategy for success. 

Ready to implement a successful digital marketing strategy for your business? We are here to help

 

 

Making the most of Micro-Moments in 2020

In today’s evolving online landscape, it’s more important than ever for brands to create meaningful connections with their customers. Upon successful optimisation of their digital approach, brands can build these connections in as little as a micro-moment.

What is a micro-moment?

A micro-moment is a moment of intention when a consumer turns to their technological device to act on a need to learn something, do something, discover something, watch something or buy something. Or, as Google describes it, the four ‘game-changing moments that really matter’:

The concept of micro-moments is game-changing for marketers. Traditional marketing tells us that the consumer decision journey is linear, as it travels through the awareness, consideration and decision phases. However, as we move through a digital world where consumers are never far from a wealth of information on their smartphones, the consumer decision journey is more dynamic than ever as it is fragmented into hundreds of micro-moments.

As we act on our needs in these micro-moments, our expectations are high and our patience low. This means that the quality and relevance of marketing is more important than ever. In order to compete in these moments of unpredictability and get the most out of micro-moments in 2020, your brand should:

 

  1. Identify your customers’ micro-moments

In the era of ‘shopping never sleeps’, mobile phones have reshaped micro-moments. Consumers are now able to turn to their phones in search of immediate answers to questions like “how to make a chocolate cake” instead of rifling through their gran’s old cookbook. In using digital to deliver against consumer needs, brands should utilise keyword research tools and social listening to help better understand when, where and how their consumers are researching and making purchase decisions. This understanding then allows brands to optimise products and services in real time to align with consumer needs. 

 

  1. Show up in these moments 

Once you have figured out where and when your customers are showing up, you need to be there too. By creating a comprehensive strategy that works across multiple channels, you can show up for your audience when and where it’s important in order to successfully win over consumers. An effective approach to leveraging micro-moments involves being available, responsive and supportive in these moments.

 

  1. Deliver relevant content 

Simply being there is no longer enough: you need to create content that provides answers to the questions your customers are asking. Building relevant content involves creating a 2-way conversation between you and your customers. Consumers today are seeking a deeper level of engagement, which can be a challenge for brands. In overcoming this challenge, marketers can take advantage of technology platforms which integrate all marketing functions, including data integration, integrated platform analytics and campaign deployment, such as Social Bakers

 

  1. Make it easy for consumers to make their purchase

Simplify your purchase process to as few clicks as possible. Automating the customer journey allows brands to minimise the chance that consumers will drop off before reaching the purchase stage. However, it is key that you establish a strategy to regain the attention of those consumers who do drop off – for example, through retargeting campaigns and personalised messaging. Furthermore, brands should acknowledge that the consumer journey does not end at the purchase stage. In fact, a study by Autopilot found that brands who stay in touch with consumers every two to four weeks generate twice as many leads as brands that don’t. 

  1.  Measure every moment that matters 

The path to purchase is now fragmented and unpredictable. Therefore, it’s key that you evaluate your results to reflect this by measuring across every touchpoint. 

Sephora is just one example of a brand which has realised the power of their consumers’ I-want-to-buy micro-moments. The brand has successfully understood how they can show up for their consumers across online and in-store touchpoints as they reach the purchase decision stage. At the decision stage, consumers shopping in-store would turn to their smartphones to read product reviews in order to decide between products. Sephora responded to this by creating an app which allows consumers to easily access product reviews and tutorial videos simply by scanning a product when in store. Through this medium, Sephora has successfully answered questions that consumers didn’t even know they had. 

Micro-moments, and the new dynamic consumer journey, are gaining momentum. Therefore, it’s key that your brand integrates these behaviours into a reconstructed marketing strategy in order to remain competitive in today’s online landscape. 

Wondering how your brand can effectively utilise micro-moments?

 

If you’re looking for digital marketing support, we’re here to help – so get in touch today!