Copyright Qode Interactive 2016

The Glasshouse Hotel

Digital campaigns, Digital strategy, Social Media
About This Project

The Glasshouse Hotel

You’re a luxury boutique hotel in the heart of Edinburgh, looking for a new way to connect with a local Edinburgh audience as well as international visitors to the city. You want to let people know about your first class restaurant, relaxing bar and lounge and special packages on offer throughout the year. What do you do?

You hire Pilot Fish Media to help you with weekly posts for your Facebook page, organise a photo shoot to create a social media friendly collection of stunning photographs, and run highly successful Facebook ads targeting your ideal guest with seasonal specific offers.

Campaign Example: The Glasshouse Rooftop Picnic Offer. (Summer 2016)

Summary of Results

  • Campaign reached 32,152 people within the target audience
  • This resulted in 43,095 impressions for the period
  • The advert generated 765 website clicks at a cost of £0.13 per click (industry average £0.18)

Total spend: £99.98

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