You’re a cool, edgy whisky brand with a focus on the young 18-24 market. You’re looking to reach this socially savvy market in Bulgaria with limited budget to do so. You need to work with an agency who ‘gets’ the brand right away and knows how to integrate global brand guidelines with local market sensibilities. What do you do?
You work with Pilot Fish Media to launch and grow a Cutty Sark Bulgaria community on Facebook. You work with a local researcher to make sure the content you are sharing and creating is spot on for the hip, trendy Bulgarian youth market and you use appropriate targeting to make sure the content reaches this group, increasing brand visibility and awareness.