You’re a supplier of high quality car tyres with a successful e-commerce model looking to increase brand awareness and make sales via social media. You have a Facebook page but you’re not seeing ROI on spend or connecting with your ideal customer. What do you do?
You hire Pilot Fish Media to develop a Know, Like and Trust campaign on social by creating high quality weekly content that positions you as ‘The Voice of the Driver.’ You also test hyper-targeted Facebook ads during the summer months when the kids are off school and family cars are putting in a lot of mileage.
Campaign Example: Summer school holidays campaign.