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Copyright Qode Interactive 2016
 

Cartyres

Category
Digital campaigns, Digital strategy, Social Media
About This Project

Cartyres.com

You’re a supplier of high quality car tyres with a successful e-commerce model looking to increase brand awareness and make sales via social media. You have a Facebook page but you’re not seeing ROI on spend or connecting with your ideal customer. What do you do?

You hire Pilot Fish Media to develop a Know, Like and Trust campaign on social by creating high quality weekly content that positions you as ‘The Voice of the Driver.’ You also test hyper-targeted Facebook ads during the summer months when the kids are off school and family cars are putting in a lot of mileage.

Campaign Example: Summer school holidays campaign.

Summary Results

  • Successful campaign, which generated NEW customers via Facebook
  • Delivered 600 website visitors in 30 days
  • 22 conversions in 30 days at avg. costs per conversion of £0.36
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