10 Jun Gold for International Marketing – Star Awards 2016
We are delighted to announce that we picked up the gold award for International Marketing for our work with The Famous Grouse in Africa at The Marketing Society Star Awards, held at The Edinburgh Corn Exchange last week.
This is the first time we have entered the Star Awards so we were thrilled even to have been nominated. We were up against some pretty tough competition from some very well established agencies in this category (with more than a few awards adorning their office walls already!) so you can imagine our surprise when Pilot Fish Media was announced as winner of the Gold Award. Unfortunately, there were no cameras around to capture the expressions – but suffice it to say we were absolutely chuffed!
The International Marketing Award recognizes brands that have shown creativity and innovative strategic thinking to develop their businesses in an international market or markets.
We have been working with The Famous Grouse in Africa for just over two years now and we felt that our work raising brand awareness, telling the global brand story, supporting offline activity and winning loyal new fans through an innovative and extremely cost effective Facebook strategy was a worthy contender in this category.
Click here to read our Case Study and find out more about the winning work.
If you’re thinking about launching or expanding into an overseas market, why not arrange a chat with our team and find out more about how we can help you? You never know – it could be your brand we are celebrating this time next year!